How to Develop a Landing Page that Closes the Sale
(2008 Edition).
One of the first books ever writting about landing pages, this book has been
completely rewritten and is in its third edition. The 89-page book explains
how to research your prospective customers, write effective copy and build
the landing page with state-of-the-art landing page design best practices.
Dr. Wilson then explains the importance of testing and refining using A/B
split-testing with Google Website Optimizer and concludes with a chapter on
segementing traffic and directing it into sales paths. The book includes a
comprehensive Landing Page Checklist.
Guide to Search Engine Optimization
(2007 Edition) is brief (97 pages), clearly-written, designed to help you understand how to do basic SEO to make search engine-friendly webpages and navigation system, develop an effective linking campaign, and outsource SEO to another firm.
If you're trying to understand what is important and what's
not, this is the book for you.
How to Promote Your Site through Article Marketing.
This 25-page report gives an overview of article marketing,
that is, offering your articles to be used on
other sites and e-zines in exchange for a link to your site.
This approach that can be
pursued for no money at all. On page 16 Dr. Wilson reveals a
secret SEO experts know, but most article marketers don't, a
strategy that can significantly raise PageRanks on your
website.
Social Bookmarking and Marketing. Trying to get to
the bottom of Web 2.0 tools such as social bookmarking? In
this 28-page report Dr. Wilson explains what social
bookmarking is all about, why people do it, explores the
demographics of taggers, and ranks the most important sites
in terms of traffic. Then he outlines two main marketing
strategies -- one that can get you in lots of trouble unless
you know how to avoid the potholes. He reviews tools,
explains how sites pass PageRank, and explains how he is
using principles learned in his own marketing. The report
concludes with annotated links to 32 articles on the subject.
Report on Pay Per Click (PPC) Bid Management Software.
This 52-page report is a "must read" if you're doing PPC
advertising using only Google's or Yahoo's native bid
management interface. Bid management software can often save
you 30% to 50% of your current level of ad purchases by
maintaining your desired position, optimizing prices by
reducing bid gaps on a frequent basis, and showing your ads
only at times when you know your products sell best -- all
working on autopilot. Which program should you select? This
report outlines the features you should look for, compares 16
different bid management programs, provides user feedback,
and makes recommendations.
How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc.
Research Guide to Online Niche-Finding. This 49-page
book leads you through the steps necessary to discover a
potentially profitable online business niche, consider the
competition, and develop a unique approach that will bring
traffic and revenue. We examine the 5 principles of research,
examine the various formulas used to spot potential winners,
consider the strengths and weaknesses of the existing
research software, briefly survey 24 keyword, PPC, and
niche-finding research software programs, and provide more
in-depth reviews of WorldWide Brands Research Wizard,
P.I.P.E. and the Online Research Guide to Picking Products
that Sell.
The E-Mail Marketing Handbook
(Second Edition)
This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions,
e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders,
getting through spam filters, RSS feeds, and obeying
anti-spam laws. The book also includes four appendices with
user comments and ratings of various programs, a directory of
250 e-mail marketing programs, and detailed vendor answers to
99 questions about their software. This is by far the most
comprehensive book on the market, especially as a buying
guide to software that could be used by small to medium
businesses.
The Shopping Cart Report (2004 Edition).
This 766-page report, revised in January 2004, is the most
comprehensive purchasing guide to e-commerce software ever
published. It provides a basic overview of carts and my
recommendations of 36 particular carts. There's a shopping
guide for 12 different cart applications. I provide a
directory to 225 shopping cart programs, with detailed
information on 50 of the top vendors.
Report on Affiliate Management Software
2005.Comprehensive examination of the important
features found in standard and advanced, with help to
discover their relative importance to the merchant. Lists 50
standalone affiliate software management programs and another
55 integrated into shopping carts. Offers five Web Marketing
Today Awards of Merit 2005 to outstanding software vendors.
Concludes with limited user feedback.
10 Steps to E-Business on a Shoestring. This 80-page e-book takes you through the 10 vital, irreplaceable steps of developing a profitable e-business online. You won't find hype or starry-eyed dream. Instead you get the straight scoop, and dozens of cost-saving tips from an expert who built his own successful online business on a shoestring.
Planning Your Internet Marketing Strategy
(John Wiley & Sons, 2002). This book helps you get an overall
view of what's involved in developing an online business
strategy. Helps you set goals for your e-business,
differentiate your company's products and services, position
your company in the consumer's mind, master product strategy,
placement, promotion, and pricing (the 4Ps), budget, and
implement your plan. Available through Amazon.com.
Other of Dr. Wilson's e-books
include:
PayPal Buyers Report 2004. 53-page report provides analysis a July 2004 survey and conclusions about the relative importance of offering PayPal as a payment option.
Reciprocal Linking Tools. 23-page report reviews the important reciprocal linking management software tools and recommends several. Includes an article by John Gracey on "What to Look for in a Quality Reciprocal Link Partner."
Demystifying Viral Marketing Defines viral marketing, examines the basic theory, displays a variety of applications of the principles, and gives you some direction on how you can use viral marketing principles in your marketing strategies.
In addition, Dr. Wilson has written a number of books to
aid in Bible study.
Recognized as one of the world authorities on Web marketing and e-commerce, Dr. Wilson has published business e-mail newsletters since 1995, and has developed successful models for both free and paid newsletters. Business Week calls him an "Internet Guru" and praises his online resources. He is the founding editor of Web Marketing Today
and Web Marketing Today
Premium. He is a popular speaker and e-commerce consultant in the US and abroad.
