How to Develop a Landing Page (3rd Edition)

Order now using our secure server. E-book, 29.95

Without an effective landing page for each and every ad campaign you undertake, you're wasting money. But a finely-tuned landing page can boost your conversion rate to 2%, 4%, even 10% for some products and services. And the beauty is that your profits soar with no additional marketing costs.

Of course, it's not easy to get those high conversion rates. It takes knowledge, careful design, and then testing to optimize each important element on your landing page. I wrote the first book ever on landing pages in 2002. Since then lots has been learned and the book has expanded from 24 to 89 jam-packed pages. How to Develop a Landing Page, published April 15, 2008, is the third and latest edition of this landmark book.

After the Preface, How to Develop a Landing Page, takes you step-by-step through the process. Here's the short outline:

Dr. Ralph Wilson has been Editor of Web Marketing Today since 1995, with 108,000+ subscribers around the world. He is the author of hundreds of articles and more than a dozen books and reports on Internet marketing.

1. Introduction to landing pages
2. Customer research
3. Copywriting
4. Design best practices for boosting landing page conversion rates
5. Testing, tracking, and refining for even better results
6. Segmenting and directing traffic to sales paths

You can take a look at the detailed table of contents, if you like. The book includes two appendices: (1) Landing Page Resources and (2) The Landing Page Checklist, which helps you identify improvements you still need to make.

Here's the best book on landing pages, only $497.

Mine isn't the best book on landing pages. In my opinion that honor goes to the MarketingSherpa Landing Page Handbook (2nd Edition, 2007, $497). That may seem expensive, but it's worth every penny if it helps you bump up your conversion rate -- and it will if you follow its instructions. But if $500 seems a bit rich for your blood (or your boss's budget), you'll find huge value in the seasoned wisdom, best practices, and tips compiled in How to Develop a Landing Page -- and the price is much lower.

One unique strength of How to Develop a Landing Page is the 72 footnotes that contain hyperlinks to scores of articles across the Web, which discuss the fine points of landing page construction. We link you to the collective wisdom of many practitioners of the art.

Why should you buy this book? Because if you follow its instructions, you can increase your conversion rate significantly for PPC ads, e-mail promotions, and product pages on your site. An increased conversion rate is pure profit -- at no additional marketing cost. Let me illustrate.

• Let's say you are selling $25 blue widgets.
• If you have 1,000 unique visitors to your landing page and sell a total of 10 widgets, your conversion rate is 1% and revenue is $250.
• If you can increase your conversion rate to 2%, the same 1,000 unique visitors will purchase 20 widgets and your revenue doubles to $500 -- at no increased marketing cost whatsoever!
• If you can increase your conversion rate to 4%, the same 1,000 shoppers will purchase 40 widgets, putting $1,000 in your pocket -- at no extra cost.

The cost of my book in e-book format is only $29.95. Here's how you can justify paying for it. Allocate 3¢ for each of the first 1,000 shoppers who come to your new, optimized landing page. That's it. You'll probably make up the book's expense the first day you implement changes in your landing page -- probably several times over.

"I received your e-book on landing pages while in the midst of revamping our Google landing page. With your help, we've seen conversion rates skyrocket by as much as 500%!" -- David Polley, Laserfiche

Unless you've already mastered the information in this book, purchasing it is a no-brainer -- so long as you're really serious about selling products online. If you decide not to buy right now, click here.

 

How to Develop a Landing Page (e-book format), $29.95. You purchase the e-book and can download it within minutes. You can read it on your computer in PDF format if you like, or print it out on your printer. No tax is charged on e-books.