How to Develop a Landing Page (3rd Edition)
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Without an effective landing page for each and every ad campaign you undertake, you're wasting money. But a finely-tuned landing page can boost your conversion rate to 2%, 4%, even 10% for some products and services. And the beauty is that your profits soar with no additional marketing costs.
Of course, it's not easy to get those high conversion rates. It takes knowledge, careful design, and then testing to optimize each important element on your landing page. I wrote the first book ever on landing pages in 2002. Since then lots has been learned and the book has expanded from 24 to 89 jam-packed pages. How to Develop a Landing Page, published April 15, 2008, is the third and latest edition of this landmark book.
After the Preface, How to Develop a Landing Page, takes you step-by-step through the process. Here's the short outline:
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- Introduction to landing pages
- Customer research
- Copywriting
- Design best practices for boosting landing page conversion rates
- Testing, tracking, and refining for even better results
- Segmenting and directing traffic to sales paths
You can take a look at the detailed table of contents, if you like. The book includes two appendices: (1) Landing Page Resources and (2) The Landing Page Checklist, which helps you identify improvements you still need to make.
 Here's the best book on landing pages, only $497. |
Mine isn't the best book on landing pages. In my opinion that honor goes to the MarketingSherpa Landing Page Handbook (2nd Edition, 2007, $497). That may seem expensive, but it's worth every penny if it helps you bump up your conversion rate -- and it will if you follow its instructions. But if $500 seems a bit rich for your blood (or your boss's budget), you'll find huge value in the seasoned wisdom, best practices, and tips compiled in How to Develop a Landing Page -- and the price is much lower.
One unique strength of How to Develop a Landing Page is the 72 footnotes that contain hyperlinks to scores articles across the Web, which discuss the fine points of landing page construction. We link you to the collective wisdom of many practitioners of the art.
Why should you buy this book? Because if you follow its instructions, you can increase your conversion rate significantly for PPC ads, e-mail promotions, and product pages on your site. An increased conversion rate is pure profit -- at no additional marketing cost. Let me illustrate.
- Let's say you are selling $25 blue widgets.
- If you have 1,000 unique visitors to your landing page and sell a total of 10 widgets, your conversion rate is 1% and revenue is $250.
- If you can increase your conversion rate to 2%, the same 1,000 unique visitors will purchase 20 widgets and your revenue doubles to $500 -- at no increased marketing cost whatsoever!
- If you can increase your conversion rate to 4%, the same 1,000 shoppers will purchase 40 widgets, putting $1,000 in your pocket -- at no extra cost.
| Praise for the 2005 edition. "I received your e-book on landing pages while in the midst of revamping our Google landing page. With your help, we've seen conversion rates skyrocket by as much as 500%!" -- David Polley, Laserfiche |
Unless you've already mastered the information in this book, purchasing it is a no-brainer -- so long as you're really serious about selling products online. If you decide not to buy right now, click here.
(Note: If you're a paid subscriber to Web Marketing Today Premium, login now at the top left of this screen, select "Download E-books," and download your bonus book right now at no extra charge.)
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You can purchase this book either as an e-book or a printed book -- or receive the e-book at no extra charge as part of an amazing special offer. Let me explain....
 How to Develop a Landing Page (printed format), $37.95 plus shipping. The book is printed
in black and white on 8-1/2" x 11"
white paper, bound with a plastic spiral binding. California residents
pay 7.25% sales tax. Shipping weight 10 oz.
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BEFORE YOU ORDER, DON'T MISS THIS OFFER! --
Get this e-book at no extra charge -- plus another dozen e-books -- for only $49.95. But there's a time limit. Read on...Special — if you subscribe to Web Marketing Today Premium Edition before the end of September 2008 —
You get 13 e-books worth $237.44 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Subscribe now! Here are the books you get:
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How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains
in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
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Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
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How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
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My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
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Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.
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Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.
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How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
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The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.
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The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
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My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.
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My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.
PLUS my recent short reports:
- Reciprocal Linking Tools, 23 pages, $8.95
- How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99
If you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of September 2008 , you'll get all these e-books. Together they're worth $237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books when you pay the subscription price of $49.95. Don't miss out. Subscribe now!