Recommendations
Dr. Ralph Wilson has provided Internet marketing consulting to small and medium businesses since 1995. |
When Internet marketers are looking for reliable products and services, the landscape is often littered with hype. Which items are excellent? Which are well-priced rather than overpriced? Whom can you believe?
I seek reliable products and services also. Those included in this section don't include all comers -- only those that have affiliate programs that offer me some return if you end up purchasing. But just because a company has an affiliate program doesn't mean I recommend them. I only recommend products that I have tried or have reason to believe by reputation that will offer you good service for your money.
Please let me know your feedback about your experience with these or other products and services for Internet marketers.
Video Marketing Resources
Provides resources and recommendations for video marketing services, information, and products.
Search Engine Optimization Services
I can supply referrals to site owners and marketing departments who are looking for reputable companies to do search engine optimization, linking campaigns, PPC advertising, and comprehensive Internet marketing on an outsourced basis.
A/B Split-Testing Software
A/B split-testing software helps you improve conversion rates on your landing pages and in your online store by scientifically analyzing the better of two or three alternatives. I recommend Vertster for small businesses.
Web Analytics
To improve your website and increase sales, you need to understand what's going on with your site. For small businesses I recommend ClickTracks for web analytics.
Search Engine Optimization Tools
Search engine optimization (SEO) tools for natural or organic search help you achieve higher PageRanks and rankings in the search engines -- important for conserving your advertising dollars. I recommend three tools: WebPosition, WordTracker, and OptiLink.
Content Management Systems
Here are some handy content management (CMS) tools to help webmasters, siteowners, and website designers make maintaining a website easier -- Article Manager from interactivetools.com and Master Syndicator from William Botranger.
E-Commerce Tools
Basic recommendations of e-commerce tools, such as shopping carts, a drop-shipping product directory, and an order manager.
E-Mailing Services and Software
Provides recommendations for e-mail marketing tools in four categories: desktop mailers, CGI e-mail programs, ASP Hosted e-mail services, and deliverability tools.
Pay Per Click (PPC) Advertising
Pay Per Click (PPC) advertising can be quite lucrative. The keys are to bid on literally hundreds of lesser-used keywords and keyphrases to keep the cost per sale down. Then add traffic strategically with judicious use of the higher-priced, high-volume keywords in your field. Here are my recommendations.
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