Apparel Industry Cases, Items 1 to 50

"Apparel Industry Cases" includes 116 items
This page contains items 1 to 50

1. Adidas Relies on Insiders for Insight, by Jeremy Nedelka, 1 to 1, 11-9-2009 When Adidas developed a Facebook fan page, it quickly attracted 2 million users. Are these communities too big, Nedelka asks. Adidas created a community within a community to address the issue, inviting only the most active users to join.
2. Paris Fashion Week Goes Online, by Carol Matlack, CRM Daily, 10-14-2009 Matlack describes how designers can present their collections directly to customers without relying on reports in fashion media outlets that may not be positive
3. Zappos-Inspired Startup Is All About Men's Pants, by Barbara Ortutay, CRM Daily, 10-12-2009 Ortutay describes Bonobos, a Web-only clothing company that wants to sell men's trousers that fit. It even accepts pants for return, free of postage for the buyer, no matter when they were bought and even if they've been washed, worn and hemmed.
4. The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics, by Mark McClusky, Wired, 6-22-2009 McClusky describes how legions of people, from Olympic-level athletes to ordinary folks just hoping to lower their blood pressure, who are plugging into a data-driven revolution.
5. Think a T-Shirt Can’t Change Your Life? A Skeptic Thinks Again, by Peter Applebome, New York Times, 5-24-2009 Applebome describes the power of online culture as a reviewer of a T-shirt on Amazon created an online frenzy, with 7,000 people rating the humorous review as "helpful."
6. Why Crowdsourcing Isn't for Everyone, by Brian Caulfield, Forbes.com, 4-3-2009 T-shirt brand Threadless discusses the power and the limitations of crowdsourcing. Company has 1 million registered users and sells about 100,000 T-shirts every month.
7. Hood Rats, by Robert Benchley, OMMA, 3-1-2009 Benchley describes the site hoodieremix.com, which invites hoodie heads to custom design their own zip-ups by changing the color and pattern on pockets, sleeves, hoods, zippers and more, all using a user-friendly interface
8. How Nike's Social Network Sells to Runners, by Jay Greene, Business Week, 11-6-2008 The Nike+ site is drawing hordes of runners, and its success may hold lessons for brand building on the Web, says Greene. Nikeplus.com tracks data of every run and connects runners around the world at a Web site.
9. Quiksilver's Cool Chicks, by Tina Dupuy, Fast Company, 9-1-2008 Dupuy reports how the struggling sportswear company is trying to jump-start its new women's clothing line -- and a turnaround -- by sponsoring a "team" of creatives.
10. Gear Heads Get Chatty About the Outdoors - and It Pays, by Sam Bruni, 1 to 1, 5-1-2008 Bruni explains how Backcountry.com, online retailer of high-end outdoor gear and apparel, enhanced the customer experience to hike up the bottom line.
11. Creating Virtually Unique Fashions Online, by Gali Weinreb, E-Commerce Times, 3-9-2008 StyleShake enables clothes shoppers to design their own clothes, view them realistically, and order them online. The personalized dresses are actually made up by tailors working in a conventional factory setting. The website enhances the user experience by offering a social element, where shoppers share their designs and other visitors comment and rate them.
12. Killersocks.com: Socks Go Mainstream, by Pat Callahan, Practical Ecommerce, 12-5-2007 Case study of a niche webstore run by a couple that has developed the site working part-time over the last few months, focusing on how the success of the start-up depends on their selection of, and dedication to, a narrow niche.
13. Apparel & Accessories: Bringing merchandise and the store to online shoppers, by , Internet Retailer, 12-1-2007 Insight into successful approaches by various top apparel retailers: 6pm.com, Abercrombie.com, AE.com, Anthropologie.com, BrooksBrothers.com, and others.
14. Threadless: From Clicks to Bricks, by , Business Week, 11-26-2007 Discusses the shift of T-shirt store from e-tail to retail. Notes that most people coming to the store aren't familiar with the Web site, so they have no particular expectations.
15. Fashion's Elite Expand Online, by Elva Ramirez, The Wall Street Journal, 8-11-2007 Improvements in online video and the growing prevalence of broadband access are encouraging luxury brands to create glossy new Web sites that better reflect their elite appeal on a medium that can make things look equal, reports Ramirez
16. A Question of Fit, by Kathy Sharpe, E-Commerce Times, 5-14-2007 The big challenge for online clothing stores is to deliver clothes that fit. MyShape.com has come up with some innovative approaches to achieving better fit and higher-value sales than competitors like L.L. Bean, but shoppers may balk at providing details of their shape and size.
17. How Zappos Became No. 1 in Online Shoes, by Sidra Durst, Business 2.0, 1-15-2007 How did Zappos best such shoe sellers as J.C. Penney, the No. 2 online footwear retailer? With customer-pleasing policies like this: If the shoe fits, wear it. If not, ship it back - at no cost to you.
18. Case Study: Fast, Simple Open-Source IT, by Duff Mcdonald, CIO Insight, 11-10-2006 Discusses the fastest retail Web site for American consumers, as measured by the number of seconds it takes to load the home page: shoe and handbag retailer Zappos.com.
19. Building a multi-channel niche on a shoestring budget, by , Internet Retailer, 10-1-2006 Bill Bass, a former senior executive at Lands' End and Sears, has launched Fair Indigo, a multi-channel retailer of fair-trade apparel. Bass and company are using in-house technical expertise to build a niche for a fair-trade site that sells only products made by workers paid a livable wage and treated fairly.
20. Industry Watch: Clothiers Try for a Good Web Fit, by Christine Bittar, OMMA, 9-1-2006 Bittar notes that online apparel has the second-lowest sales penetration, after health and beauty. Reviews sites by Gap, Eddie Bauer and others.
21. eBay Dominates Online Clothing and Accessories, by , Center for Media Research: Research Brief, 8-18-2006 Shows Nielsen // NetRatings data for top apparel and beauty sites for July 2006: (1) eBay clothing, Shoes, & Accessories, (2) eBay Jewelry and Watches, and (3) eBay Health & Beauty, followed by Old Navy, zappos.com, Lancome, Avon, VictoriasSecret.com, LLBean, and The Gap.
22. Nike: It's Not A Shoe, It's A Community, by Stanley Holmes, Business Week, 7-24-2006 Describes Joga.com, a social networking site for soccer fans the giant footwear company quietly launched in February 2006 with Google.
23. Starting an Online Store: Tips and Tools, by James Maguire, ECommerce-Guide, 7-17-2006 Case study of a small business women's clothing online store, developed as an adjunct to an established brick-and-mortar shop. Mistakes made (building an info-only site first), lessons learned (the importance of bargains in online sales), what works (pay-per-click ads, a comprehensive e-commerce package from a single vendor).
24. Teens view search on a par with magazines when researching fashion buys, by , Internet Retailer, 1-26-2006 Among teen buyers of fashion, search has an equal footing with magazines as a medium they use to discover new brands—though most purchases are made offline due to lack of credit card ownership, according to a survey sponsored by Yahoo. 15- to 19-year-olds conducted on Yahoo’s sponsorship by the North American Testing Organization.
25. Ecommerce Meets Entertainment, by , iMedia Connection, 1-12-2006 Audiences can watch remixed music videos, and buy the featured clothing while still within the video created for Nordstrom.
26. Net-A-Porter gets 20-fold boost in sales through “Tell Santa” e-mails, by , Internet Retailer, 12-15-2005 Net-A-Porter’s Tell Santa feature, which lets shoppers send a product description as a gift idea to a special someone, produces a sales conversion rate 20 times higher than the site average.
27. Using One Retail Channel to Fund Another, by Duff Mcdonald, CIO Insight, 10-15-2005 Upscale fashion retailer Coldwater Creek is growing a thick crop of physical stores because most of the money in clothing walks in off the street. But it's funding that growth with profits from its successful online business.
28. Gap Can't Afford Online Retail Holes, by Jason Boog, CIO Insight, 9-21-2005 While overhauling its online retail presence, Gap Inc. completely shut down gap.com for 9 days. Discusses lessons that other online retailers and site managers can take away from the Gap's situation.
29. Site Critique: Lingerie Site Looks for the Right Mood, by Devin Comiskey, ECommerce-Guide, 9-22-2005 A no-holds-barred analysis of Set The Mood, a small operator's lingerie web store, identifies numerous flaws in the site's design, and suggests studying and learning from the competition, with regard to both design and business practices.
30. Gap's New Sites Leave Competition in the Dust, by Bob Tedeschi, E-Commerce Times, 9-17-2005 The Gap online stores turned away millions in business by shutting down the websites for 2 weeks to renovate their design. The results are worthwhile, with a revamped shopping experience that leapfrogs the competition, and sets a new standard for e-commerce.
31. Smart Marketing Helps Plus Size Retailer Grow, by James Maguire, ECommerce-Guide, 8-29-2005 Clothing retailer Junonia has moved from an all-catalog operation to a 50/50 mix of online and catalog sales, driving the web-based sales through energetic e-mail marketing that has been refined and enhanced through testing and experience.
32. A Different Way of Selling Clothes, by Pia Sarkar, San Francisco Chronicle, 8-27-2005 Describes why companies such as retailer Gap have increasingly turned to viral ads -- ads that spread like viruses through word of mouth or e-mail forwards.
33. A “cool” micro-site produces 2% conversion rate for Keds.com, by , Internet Retailer, 8-15-2005 A micro-website featuring actress Mischa Barton, star of the Fox TV series "The OC," is producing a 2% conversion rate for athletic shoe retailer Keds.com.
34. Footwear Dot-Coms Stride Ahead, by Lucie Muir, E-Commerce Times, 4-2-2005 Online shoe sales have increased rapidly over the past year, and specialty webstores focused exclusively on footwear (VivaLaDiva.com, Zappos.com, Scorah Pattullo) are thriving. Overview of who is selling what.
35. Live from eTail 2005: Neiman Marcus Loves E-mail, by Melissa Dowling, Catalog Age, 2-17-2005 Discusses e-mail marketing strategy of luxury products marketer Neiman Marcus. The company aims to communicate a message without directly pushing product. "Get them into the 'store' and they will shop."
36. TJX Goes Multichannel at Last, by Heather Retzlaff, Catalog Age, 1-1-2005 To re-create on the Web the in-store excitement of “hunting for treasures, the parent company of T.J. Maxx and HomeGoods, launched transactional Websites that allow customers to browse products by brand, size, and price, among other options.
37. Cyber Street Cred, by , iMedia Connection, 12-15-2004 Critiques footware marketer Reebok's interactive online campaign. The site has several layers, which offer a very unique experience. Not every viewer will click on the same tools in the same order.
38. Spreading Advertising Costs Around Pays Off, by James Maguire, ECommerce-Guide, 12-29-2004 The small Amet and Sasha online clothing outlet gets a big bang for a small outlay of advertising cash by pooling its efforts with a group of 9 compatible merchants.
39. Wet Seal: Wrong Call, by David F. Carr, Baseline Magazine, 11-1-2004 Reviews apparel retailer's struggle to survive through faster connections, a sales portal that provides Web-based e-mail between stores and headquarters and other technology. Carr notes that systems can be part of a turn-around, but can't cause one.
40. Apparel Industry Catches Up To Supply-Chain Age, by Elena Malykhina, Bizintelligencepipeline, 11-24-2004 Many apparel companies are just starting to use the Web to manage global supply-chain and production issues. Looks at how an apparel maker uses Web-based software to minimize the overall cycle through live, accurate, immediate information.
41. Winning the Online Footwear Race, by James Maguire, ECommerce-Guide, 12-3-2004 E-tailer Shoebuy has developed a system that persuades online shoppers to purchase shoes, an item that normally demands that customers try the product on for size before buying. The formula includes free shipping and returns, live phone help, and price guarantees.
42. Black is black: A new web site sells only black fashions, by , Internet Retailer, 9-17-2004 An example of niche marketing, observing that black sells out the fastest of any fashion color, a group of former Kohl's Corp. executives has launched Zakblack.com, selling only black apparel and home fashions, and opened its first store in Mequon, WI.
43. Sears.com gets into apparel and home fashions, by , Internet Retailer, 9-13-2004 Sears.com launched apparel and home fashions sections, building on the expertise it gained from Lands' End. The new category includes a virtual model; zoom and color swap for apparel and a virtual room for home fashions.
44. How returns policies can be harnessed to help boost conversions, by , Internet Retailer, 9-2-2004 Shoes.com (Brown Shoe Co.) bumped its original 30-day window for returns up to 60 days, though most returns are made within 2 weeks. Return shipping is free also, becoming a footwear industry standard. The guarantee is prominently placed to give customers peace of mind and a reduced sense of risk.
45. Cross-Channel Synergy, by Demir Barlas, Line56, 8-20-2004 Pacific Sunwear aligns together e-commerce and retail strategies: "The store tells you to go to the website and the website is a marketing vehicle for the brand."
46. Web-Savvy Teens Fuel Online Back-To-School Rush, by W. David Gardner, Internet Week, 8-18-2004 Reports that there has been a huge increase in teenagers obtaining debit cards, leading to increased e-commerce sales. Retailers want seamless experience that is scalable and that plays well both in physical stores and in e-commerce storefronts.
47. Vogue Adds Online Shopping Feature, by Madlen Read, BizReport, 8-20-2004 While Vogue's September issue is still offering its famously dramatic images of 6-foot beauties clad in high fashion, the 112-year-old fashion magazine is adding an extra element that is a bit more utilitarian - online shopping.
48. Playing with Reebok, by , iMedia Connection, 4-12-2004 Panel of ad executives review micro site of athletic shoe marketer that offers basketball fans an interactive experience that entertains, brands and sells.
49. High Fashion Meets High Tech at Yoox.com, by James Maguire, ECommerce-Guide, 4-16-2004 High-end clothing site Yoox.com carries on thriving business across international boundaries, using precise customer targeting and tight branding control. The site is in Italy, but shoppers see a catalog customized for fashion trends in any of a dozen countries.
50. Getting Involved with Threadless.com, by James Maguire, ECommerce-Guide, 5-7-2004 Threadless.com is a small online t-shirt seller that attracts traffic and customers through a clever promotions, including a shirt design contest that invites interaction and community involvement, incentive coupons, and promotional points.