Beauty Products Cases, Items 1 to 21
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- Unilever Creates Short Film to Launch Latest Lux Hair-Care Line, by Normandy Madden, Advertising Age, 3-18-2009 Madden describes integrated ad campaign running online and in TV, cinema, outdoor, print, in-store and digital media in China and Japan, observes that marketers are increasingly blurring the lines between advertising and entertainment to engage customers.
- Spaazstic, by Shannon Grotzinger, OMMA, 11-1-2008 The new virtual makeover site taaz.com allows you to give your looks a complete overhaul. Grotzinger describes how the site lets users play around with their faces with color around your mouth, cheekbones, eyes and other designated spots.
- eBiz Profile: Ooh La Lips, by Valle Dwight, ECommerce-Guide, 9-20-2006 The results aren't in yet, since the site only went live at the beginning of September 2006. But small operators aiming to launch their first e-commerce venture will get some insight and inspiration from the start-up story of Ooh La Lips, a niche webstore selling lip glosses, gels, butters and balms.
- Industry Watch: Beauty in the Eye of the Mouse Holder, by Christine Bittar, OMMA, 7-1-2006 Bittar tells how many health and beauty brands, especially those marketed to tweens and teens, are using Web sites complete with downloads, quizzes, and other flashy features to entice their target customers.
- Grooming Products Site Says Convenience is Key, by James Maguire, ECommerce-Guide, 7-25-2005 In spite of having a highly-targeted e-tail niche, ShavingCream.com faces tough competition from department stores and other online rivals. The company leverages the powerful brands of the products it sells, through paid search marketing, and monitors return on PPC investment closely.
- Reflect's Demise Proves Lessons of Executive Support, by Don Peppers and Martha Rogers, 1 to 1 Magazine, 8-9-2005 Tells that despite doing all the right things, the design-your-own cosmetics company Reflect.com backed by Procter & Gamble closed its doors, possibly due to lack of top executive support by P&G.
- Beauty E-Tailer Uses Blogs, Samples to Stand Out, by Jame Maguire, ECommerce-Guide, 6-27-2005 E-tailer Saffron Rouge depends on NetSuite sales platform software to manage vast amounts of sales data that drive the company's profits. On the marketing side, rich content in a blog-like format creates customer confidence and loyalty.
- Great Service: The Sweet Smell of Success, by James Maguire, Small Business Computing, 4-7-2005 When you're selling the same products sold by lots of other sites (and countless retail outlets) how do you earn customer loyalty? Explains how a site that sells designer perfumes like Elizabeth Arden, Givenchy has succeeded.
- Reflect.com’s Do-it-Yourself Business Model Gets High Marks, by John Gaffney, 1 to 1 Magazine, 1-25-2005 Discusses vision and success of online and retail chain of do-it-yourself customized beauty care products.
- Looking Good, by Neal Leavitt, iMedia Connection, 6-17-2004 Reviews Revlon and Weight Watchers Web-based interactive initiatives to create more of a brand buzz for their respective products. Also presents Web strategy of pharmaceutical giant Astra Zeneca.
- Loyalty points score big with frequenters of beauty sites, by , Internet Retailer, 5-21-2003 A study by Forrester Research found that heavy cosmetic buyers are very likely to join a points-based loyalty club. Half would switch brands to earn loyalty points.
- Dotglu Develops New Redken Look, by Ann M. Mack, Adweek, 3-21-2003 Describes the consumer and professional sites of L'Oreal's salon hair care brand, Redken. Reports that the online initiative is a part of an integrated marketing program.
- Cosmetic Rivals Cooperate on Site, by Bob Tedeschi, New York Times, 11-12-2001 The revival of Gloss.com as a joint effort of Estée Lauder, Chanel and Clarins has shaken up the online cosmetic and perfume sales market. Backing from the industry's biggest players threatens the established leaders, Beauty.com and Sephora.com.
- Get a Whiff of Success, by Sean Carton, ClickZ, 2-21-2001 FragranceNet.com has built a profitable e-tail operation in a highly competitive niche, and it has done so with a relatively tiny budget. How? Constant attention to the bottom line, and reliance on pay-for-performance advertising. This is a model that could work for any business going into online retail.
- A Fragrance of Your Own Online, by Heather Green, Business Week, 1-26-2001 Says Web custom perfumer Eleuria.com has learned from rivals' mistakes and makes it easy to select the scent that's right for you. Notes difficulty of buying personal products online. Reviews perfume portal's approach, including a 30-question survey.
- Anatomy of an E-Commerce Organization, by Leslie Goff, Computer World, 5-24-2000 Describes Ibeauty.com's turnaround. Online retailer of cosmetics, fragrances and other beauty products brought outsourced technology in-house, hired information technology and Web engineering, systems and database specialists.
- Beauty Sites Seek Sugar Daddies, by Penelope Patsuris, Forbes, 4-21-2000 Predicts small beauty products sites will be purchased due to competition from Estee Lauder's acquisition of gloss.com. Views online sale of luxury cosmetics as means to attract new customers because products are not widely available offline.
- Online Beauty Sites Face Uncertain Future, by Paul A. Greenberg, E-Commerce Times, 3-30-2000 Too many online beauty products outlets means a shakeout: first casualties are Gloss.com and Beautyscene.com, both now up for sale. Proctor and Gamble aims to survive, by virtue of its size and brand awareness, as well as it innovative mass customization feature.
- Beauty Sites Let Niche Brands Put Their Best Face Forward, by Donna Wilkinson, New York Times, 3-29-2000 There's a revolution going on in cosmetics distribution. The rise of numerous web outlets for beauty products has given new opportunity to niche manufacturers such as Philosophy and Joey New York; and to shoppers who live far from big-city boutiques.
- Sweet Smell of Success?, by Kathleen Murphy, Internet World, 2-15-2000 Perfumania.com has managed to compete well in a busy category with sites such as eve.com, ibeauty, Gloss.com, and Sephora, even mass-market retailers like CVS. The key is understanding the customers: mostly repeat buyers, gift buyers, who need to be convinced that online buying is legitimate.
- How to Lure Prestigious Beauty Goods to Cyberspace, by Bob Tedeschi, New York Times, 1-17-2000 Any online retailer hoping to make a dent in the estimated $15 billion beauty market needs the cooperation of the Big Three of the beauty industry -- Lancome, Estee Lauder and Clinique. But so far, the bigs won't give product to online-only sellers. Will the lure of online profits outweigh the fear that the Web will damage brand image?
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