Furniture Industry Cases, Items 1 to 19
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- Garyweeks.com, Handcrafted Furniture and Impressive Guarantee, by Practical eCommerce Staff, Practical eCommerce, 2-27-2008 The signature product of GaryWeeks.com is the hand-crafted rocking chair, a big ticket item ($1600 to $3700) that might be hard to sell online. Gary sells plenty, thanks to a simple yet powerful guarantee that removes risk for buyers.
- Online Start-up Faces SEO Challenge, by Mitch Bettis, Practical Ecommerce, 3-12-2007 Brick-and-mortar furniture store MOTIF Modern Living has spent 18 months developing a stylish e-commerce site that captures the distinctive feel of the store, but is struggling to build traffic and sales. Organic SEO is slow to build, and pay-per-click is expensive.
- eBiz Profile: SexyFurnishings.com, by Robert Slydell, ECommerce-Guide, 1-18-2007 Case study of a classic drop-shipping business. Keys to success included finding factory suppliers who were accessible and responsive, willing to work with a small business; and targeting a niche market, in this case corporate clients looking for distinctive furniture.
- IBM Powers Furniture Marketplace, by Demir Barlas, Line56, 4-18-2006 Furniture happens to be one of the hardest goods to shop for online, at least if you are interested in mixing and matching. Barlas tells of an interesting variation on the e-marketplace model.
- E-Tail Reinvention, by Demir Barlas, Portals Magazine, 2-13-2006 Discusses how La-Z-Boy's Internet strategy helped its brand.
- A Message to IKEA, by Demir Barlas, Portals Magazine, 1-9-2006 Barlas tells furniture retailer IKEA that here's a needless disconnect between their brick-and-mortar and e-tail experiences.
- Two Jakes Furniture Swings in the Key of E-Commerce, by Jennifer Schiff, Small Business Computing, 3-14-2005 Follows a furniture company's progress from the decision to go online, their competitive advantage, fulfillment and advertising to gaining market share outside their "natural" market.
- Why Furniture.com is shopping for more chain retailers, by , Internet Retailer, 3-18-2005 Furniture.com's online growth has resulted because of the ongoing relationship it's building with traditional furniture chains such as Seaman’s, Levitz and Harlem Furniture -- working with their established inventory and delivery channels to supply merchandise and make deliveries. Furniture.com's real-time technology integrates directly into the chain retailer's inventory and supply chain management systems.
- Two Jakes Furniture Swings in the Key of E-Commerce, by Jennifer Schiff, ECommerce-Guide, 3-7-2005 Two Jakes began as a shoe-string furniture retailer offering unique used furniture, and has transformed itself into a substantial online furniture e-tailer using a shoe-string approach: part time contract developers created the site, and simple ads drive sales.
- Edge*Modern: Building a Do-it-yourself Custom E-commerce Site, by , Publish, 7-1-2004 Tells how an online retailer of contemporary furniture company built its site on the premise that it would be as virtual as possible while minimizing overhead, leveraging the cost-effectiveness of outsourcing, and using open-source technology.
- Judge orders furniture site to stop taking orders, by , Internet Retailer, 6-18-2003 Most major manufacturers of expensive, branded case and upholstered goods don't sell directly online because it would conflict with the efforts of retailers that sell their brand in their stores. The exception is smaller accent furniture. Furniture.com, allied with Levitz and Seaman's, provides info and pictures, but forwards customers to local stores for the purchase.
- Furniture.com: The Sequel, by Stephanie Overby, CIO, 8-15-2002 Describes how the re-launch of the bankrupt online furniture retailer is trying to prove that it learned from its earlier e-commerce mistakes. Company hopes to resolve customer service, delivery issues and allow customers to test products at some stores.
- Furniture.com Returns from Dot-Com Graveyard, by Keith Regan, E-Commerce Times, 4-15-2002 Furniture.com is resurrecting itself from dotcom meltdown with a new business plan that focuses on reliable fulfillment (by showing shoppers only products available locally, according to their zipcodes) and low-cost marketing (by partnering with brick-and -mortar outlets).
- Success for E-Commerce (But Not for E-Advertising), by Dana Blankenhorn, ClickZ, 3-4-2002 FurnitureFind.com is a good news e-commerce story, having survived and grown despite a shake-out in online furniture sales against much larger competitors. Case study pinpoints success factors, starting with a thorough knowledge of the traditional market.
- Portal Potential, by Derek Slater, CIO, 9-15-2000 Interview with office-furniture giant Herman Miller's electronic commerce/EDI team leader. $1.9 billion company uses an online portal to tighten its supplier relationships. Discusses options of auctions, exchanges, other supply chain issues.
- Furniture Shopping in the Digital Age, by David Gumpert, ClickZ, 2-22-2000 What's wrong with the online operations of major click-and-mortar furniture retailers like Ikea.com and Jordan's Furniture: you can't buy online. They're giving e-tailers (Furniture.com, living.com, FurnitureFind.com) a huge opportunity to get the formula right.
- Furniture.com, by Anne Stewart, CIO, 1-15-2000 Provides insights into online retailer's strategy. Generates $1 million per month in sales, has affiliate program with more than 10,000 members, sells 50,000 items. Critique of business model.
- Ottoman Empire, by James Ryan, Business 2.0, 10-1-1999 Describes a highly fragmented market: online furniture, where no retailer enjoys more than 3%. Multiple niches appearing, including high-end and specialty. Covers small and large companies in the market, trends.
- Net, furniture sellers not such strange bedfellows, by Tim Clark, CNet, 6-16-1999 Analysis of new leaders in online furniture sales: furniture.com and living.com. Since most retailers don't carry a great deal of stock, online furniture sites can ship just as fast, with less shopping time.
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