Malls, Items 1 to 18
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- Hanging Out at the e-Mall, by Catherine Holahan, Business Week, 8-9-2007 Kaboodle, a Web company that combines social networking with shopping, enables users to post pictures and descriptions of items being sold elsewhere on the Web so they can solicit opinions from friends and other members of the Kaboodle community.
- Searching And Shopping, by Leslie Walker, Washington Post, 9-25-2003 Says comparison shopping is being rejuvenated online, evidenced by the debut of Shopping.com, a "splashy" virtual mall, and Yahoo's redesigned e-commerce section. Notes that search appears to be gaining prominence in Internet shopping.
- Your Next Customer Is Virtual. But His Money Is Real, by Julian Dibbel, Business 2.0, 3-1-2003 Tells of There Inc., a "metaverse," inviting you to sell your wares in the most realistic and commercially sophisticated virtual world ever created. The hard part: Getting people to show up. Describes the experience of a first-time visitor.
- The Rise and Fall of the Online Mall, by Lou Hirsh, E-Commerce Times, 1-29-2002 At one time, e-tailers thought they should join one of the major online malls such as Yahoo! Shopping, Lycos or Excite, to attract shoppers. It turns out that buyers find them through search engines and other means, far more often than through a mall affiliation.
- Marketing the Familiar With A Broad(band) Approach, by Geneva J. King, ChannelSeven, 6-8-2000 "We are going to reinvent retail," says one shopping center executive, expressing views of other mall managers who are adapting Internet and other communication technologies enabling retailers to become multi-channel retailers.
- Online Plan for Malls has Offline Snares, by James Christie, Red Herring, 6-23-2000 The largest shopping mall owner in the U.S., Simon Property Group, is developing Clixnmortar as a web gateway to its brick-and-mortar merchants, enabling them to serve as fulfillment centers for online orders.
- A Fresh Spin on 'Affinity Portals' to the Internet, by Bob Tedeschi, New York Times, 4-17-2000 Niche portals built and maintained for existing interest groups and organizations are proving profitable. Shopping areas on such affinity portals have conversion rates as high as 20%. Portal providers include iBelong, MyWay.com, MyPersonal.com, and iPlanet.
- Shopping Malls Chase E-Commerce Dollars, by Penelope Patsuris, Forbes, 5-26-2000 "Electronic commerce hasn't tripped up the traffic in America's beloved shopping malls one bit," says author. Two-part article discusses ways owners of physical malls can act as technology facilitator for their tenants, chains and single shops alike.
- Mall Developers Fight Back Against the Internet, by Bob Tedeschi, New York Times, 4-10-2000 Brick-and-mortar shopping malls are positioning themselves to get a share of e-commerce action by developing systems to integrate online resources with real-world shopping: Clixnmortar, FastFrog.com, YourSherpa.com, Mallibu.com.
- Mall.com Races To Open Doors, by Paul A. Greenberg & Rob Speigel, E-Commerce Times, 10-15-1999 Newly-launched Mall.com features more than 200 nationally known brand-name stores, including Brooks Brothers, Barnes & Noble and Macy's, presented in simulation of a real bricks-and-mortar mall. The site aims to succeed through ease-of-use, with a design that cuts out repetitive steps in the shopping process.
- Malls and Niches, by Ralph F. Wilson, Web Commerce Today, 7-15-1999 Describes why the physical mall model works so that a specialty shop can flourish in the shadow of a giant anchor store. Explains where the mall model has applications to online stores, and where it doesn't.
- Should You Locate Your Store in a Mall?, by Ralph F. Wilson, Web Marketing Today, Issue 9, 3-19-1996 Recommends against being in a mall -- especially if you have to pay for it. Contends that Yahoo is the biggest and free-est mall. Malls usually offer little advantage.
- How Valuable Is a Mall to the Merchant?, by Ralph F. Wilson, Web Marketing Today, Issue 34, 6-25-1997 Update to 1996 article. Recommends against being in a mall -- especially if you have to pay for it. Contends that Yahoo is the biggest and free-est mall. Malls usually offer little advantage.
- iMall Shines at Internet World, by David Geller, E-Commerce Times, 4-19-1999 Momentum is gaining for business-to-consumer online shopping services like iMall. The company has invested heavily in solid technical infrastructure to enable long-term growth. With 1,000 merchants today, plans call for 500,000 (!) by 2001.
- Do Online Shopping Malls Work?, by Gerry McGovern, ClickZ, 4-19-1999 Online malls do work. Portals (Yahoo!, AOL, eBay etc.) prove the point. The early mall failures were due to poor planning, a lack of traffic. Build a community first, which builds traffic, then you can put up a shopping center.
- Yahoo!, Lycos Court E-Retail Biz, by Steven Vonder Haar, Inter@ctive Week, 2-17-1999 Mom-and-Pop online retail is becoming a reality as major net portals combine personal home page services with storefront technology.
- The Truth about Internet Malls, by Paul Marshall, NetRageous.com, Describes 3 types of malls, and reveals survey of general tenant unhappiness. Article concludes with suggestions for mall tenants to improve their lot.
- The Truth about Internet Malls, by Paul Marshall, NetRageous.com, Describes 3 types of malls, and reveals survey of general tenant unhappiness. Article concludes with suggestions for mall tenants to improve their lot.
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