Misc. E-Commerce Cases, Items 1 to 50

"Misc. E-Commerce Cases" includes 306 items
This page contains items 1 to 50

1. 5 Web 2.0 Startups to Watch in 2010, by Kristin Burnham, Computer World, 1-7-2010 Burnham describes Backtype, a service that lets you find, follow and share comments from across the Web; Evernote, a cloud-based service that allows you to save notes from meetings, then organizes them in a searchable way, 3 other businesses.
2. The Rebuilding of MySpace, by Mila D'Antonio, 1 to 1, 12-18-2009 MySpace's complacency led to the loss of far too many loyal customers over the past few years, D'Antonio writes. Describes the sweeping changes the social site is making, with the goal of once again being top of mind with its members.
3. We love it, by Mila D'Antonio, 1 to 1, 12-18-2009 D'Antonio writes about customer Web posts complaining about Volvo and Best Buy. Describes customer-related initiatives by DSW shoe Warehouse.
4. Social Media Creativity: Winners and Losers, by John Shanley, iMedia Connection, 12-14-2009 As more brands embrace social media, it has become apparent that there is a tendency to focus first and foremost on the technology, the platform, and the apps rather than starting out with a strong, strategically based, unique campaign, Shanley writes.
5. 2009 Holiday Shopping Roundup, by , 1 to 1, 12-14-2009 Retailers are using sites like Twitter and Facebook to help spread their holiday cheer, but experts warn that it's a mistake to rely on those things without having your website up and running well first.
6. 2009 Gartner & 1to1 Customer Award Winners: New Media, by Jeremy Nedelka, 1 to 1, 11-15-2009 Gold: Accenture, for its digital marketing initiative launched to create more meaningful customer relationships. Silver: Barnes & Noble for re-creating its bookstore experience online. Bronze: Smarty Pig financial services for its customer interactions.
7. Psst! Private-Sale Shopping Sites Are Hot, by Douglas MacMillan, Business Week, 11-4-2009 Saddled with unsold merchandise amid the recession, makers of luxury goods are selling their wares through members-only shopping sites, writes MacMillan. Sites include Gilt Groupe, offering 36-hour sales that are hidden from the general public.
8. Secret No More: Celebrities Embrace Overseas Endorsement Deals, by Helen Coster, Forbes.com, 10-5-2009 U.S. celebrities rarely appear in commercials in the U.S. but often sign lucrative, unpublicized endorsement deals overseas without their U.S. fans knowing. Coster reports that these deals can't be kept secret anymore because of the Internet and YouTube.
9. The Customer Web, by Marianne Kolbasuk McGee, Internet Evolution, 10-3-2009 McGee looks at 3 industries that touches nearly everyone: healthcare, banking, and government to present examples of organizations testing the power of the Web to connect with customers.
10. Who's Next, by , Inc. Magazine, 10-1-2009 They are transforming the Web, empowering other start-ups, and turning your conference room into one big whiteboard. The latest generation of ambitious entrepreneurs such as Apture, an online platform that helps websites add music, photos, other media.
11. Like Apple, TV Explores Must-Have Applications, by Saul Hansell, New York Times, 9-6-2009 Hansell reports how cable television is exploring new features, including a Twitter application showing a running stream of tweets about the show being viewed on the left side of the screen.
12. Some Find Tried, True Marketing Approaches Need Online Overhaul, by Julie Johnsson, Lansing State Journal, 9-8-2009 Only 26% of companies use social media such as Twitter and Facebook for corporate purposes, although 70 percent plan to jump in, according to a survey. Johnsson describes experiences of Candymaker Mars and T-shirt maker Threadless.
13. What NBC Has Learned About Making Web Content, by Liz Gannes, Business Week, 8-30-2009 NBC.com has been able to operate as a successful business by combining forces with NBC sales. Advertisers are able to buy across both TV and the Web, gluing back together the audience that has splintered off into different viewing habits and media.
14. Design Your Own Custom Fabrics Online, by , CRM Daily, 8-20-2009 New Website Allows Users To Design Their Own Custom Fabrics & Patterns -- KarmaKraft.com proving popular for novice crafters, professional designers & more.
15. 2009 Gartner & 1to1 Customer Award Winners: New Media, by Jeremy Nedelka, 1 to 1, 9-15-2009 A winner in 2008 for its borderless workplace initiative, Accenture once again leads the new media optimization category, this time with a comprehensive digital marketing initiative launched to help create more meaningful customer relationships.
16. Use Twitter to Find Customers, by Minda Zetlin, Inc. Magazine, 7-24-2009 Most business that use Twitter think of it mostly as a promotional tool, but some smarter companies are actually using Twitter to sell products, such as Dell Corp, Zetlin writes. Describes how companies use coupons, other means on Twitter.
17. Up-and-Comers Who Are Breaking Down a Digital Divide, by Kim Hart, The Washington Post, 7-27-2009 Hart describes 5 women who who have established themselves as influential figures in Washington D.C.'s tech circles as entrepreneurs, social media enthusiasts and policy experts.
18. Tips for Selling Crafts Online, by Vangie Beal, Ecommerce-Guide.com, 6-24-2009 Cites tips from James Dillehay's new e-book, Sell Your Crafts Online. Recommends selling on existing marketplaces, such as eBay and Etsy, AND developing your own website. Suggests the importance of great photos, honest specifics, follow a marketplace term of service, create a story around your craft, and build a customer list for future marketing.
19. Fifty Best Tech Startups, by Aaron Ricadela, Business Week, 6-17-2009 Cites and links to companies such as document and e-book-sharing Web site Scribd, Xobni (the name is "inbox" spelled backwards) that wants to remake corporate e-mail and others.
20. It's All About The Customer, by Andy Oram, Forbes.com, 5-19-2009 Offering a service like Threadless.com is comparable to the historic role of importers, who allow vendors to reach markets by overcoming geographic and other barriers that separate them from potential customers, Oram writes.
21. Lost in the Real World, Found via Cyberspace, by Brad Stone, New York Times, 4-7-2009 Stone describes how a digital Samaritan, using sites and tools that can help people reunite strangers with lost valuables, located the owners of a lost digital camera.
22. 11 Businesses You Can Start In Your Pajamas in 2009, by , Inc. Magazine, 4-15-2009 Businesses include a bargain hunting website, the largest online social network for virtual assistants, graphic design consultants and more.
23. Web Series Hope Viewers Follow Music, by Marco R. della Cava, CIO Today, 4-16-2009 della Cava reports on 2 new shows from established entertainment names, TheWB.com and MTV, hoping to keep attention-challenged Web crawlers enthralled through music.
24. Campaigns that Killed 'em with Cuteness, by Mira Schwirtz, iMedia Connection, 3-11-2009 If sweaty exercise has a cute representative Nike's 3-D animated "Miles" widget, what about a fatty snack like chips and dip? Schwirtz discusses why cuteness is effective.
25. How To Make A Million Before You Graduate, by Melanie Lindner, Forbes.com, 3-3-2009 Describes the huge success of children from the U.S. and the U.K, who built million-dollar enterprises before the age of 20. Businesses include designing websites and an e-mail forwarding service.
26. 'Media Business' announces Online Video Awards for 2008, by Marie Griffin, B to B, 12-4-2008 Awards are divided into large b-to-b, small b-to-b and general business media in 4 categories: Best overall use of video; best regular video program; best on-location video; and the best how-to/review video. Summaries and links to the 10 winners.
27. To Survive, Net Start-Ups Slow Their Metabolism, by Brad Stone, New York Times, 10-26-2008 To preserve cash, many tech start-ups are rushing to lay off employees and cut expenses, Stone reports. Low fixed costs, access to inexpensive overseas programmers and cheap ways to advertise online make it relatively easy to cut back their operations.
28. E-tailers Push E-mail Discounts to Lure Shoppers, by Anne D'Innocenzio, USA Today, 10-24-2008 With pleas like, "Last chance to save 20%," or "Hurry, final sale ends," retailers from pure online players to land-based stores with a Web presence are hoping to get consumers to open their wallets.
29. Nine Web 2.0 Startups Beating The Odds in a Down Economy, by C.G. Lynch, CIO, 11-5-2008 Funded with $50,000 or less, Lynch reports on how 9 Web 2.0 companies are making their products work in the worst of times.
30. The Second Life of Second Life, by Arianne Cohen, Fast Company, 10-1-2008 A-list companies are returning to the virtual world of Second Life with new methods of customer interaction, as the Weather Channel, Colgate, and CareerBuilder.com have figured out how to interact with Second Life's virtual denizens, Cohen reports.
31. Gartner and 1to1 Customer Award Winners: New Media Optimization, by Jeremy Nedelka, 1 to 1 Magazine, 9-1-2008 Describes consultancy Accenture's Borderless Workplace Initiative, Madrid-based Bankinter's online banking services and Turkey's Akbank online loan application services.
32. Retailers Use Social Media To Spur Back-To-School Sales, by K.C. Jones, Information Week, 8-27-2008 Social networking sites, virtual worlds, social shopping sites, visual search engines, interactive video, and widgets have emerged as key marketing platforms for the 2008 back-to-school shopping season, JupiterResearch reported.
33. Grad Students Redefine Easy Money With $1-a-Letter Web Site, by Mathew Honan, Wired Magazine, 4-21-2008 Honan describes the Big Word Project. When you buy a word on thebigwordproject.com, you can link that term from the dictionary-like site to any other site, which then becomes the word's new "definition."
34. The World's Most Innovative Companies, by Mark Borden, et al., Fast Company, 3-1-2008 Describes the selections for the "2008 Fast 50," companies that prove how business is a force for change. Top 5: Google, Apple Facebook, GE and Ideo.
35. Four Online Telescopes Serve the Stars to Interstellar Paparazzi, by Patrick di Justo, Wired Magazine, 2-25-2008 Offers list of sites offering online access high-quality scopes at dark-sky sites worldwide and order them to take photos for you, free or at a modest cost. Information on location, field of view and other data.
36. Online Art Galleries Peddle Original Works at the Right Price, by Eric Smillie, Wired Magazine, 2-25-2008 Like regular galleries, online outlets toss the artists a cut of each sale. Taking a cue from T-shirt haven Threadless, some also let users vote on the works or submit their own. Smillie provides information and links to 4 online art galleries.
37. Online Merchant Caters To Serious Musicians, by Pat Callahan, Practical eCommerce, 1-30-2008 A look at the operations of a small online business that opened in 2004 and is doing well with basic online presence and marketing, along with a nearly unique product (electric guitar sub-assemblies). Experiences with site design, shopping carts, and online marketing.
38. NotchUp's Annoying Opening Act, by Arik Hesseldahl, Business Week, 1-30-2008 In its quest for members, the new online job search site managed to create a spam snowball and gain a lot of (not always positive) attention, reports Hesseldahl.
39. The World's Most Innovative Companies, by , Fast Company, 3-1-2008 Briefly describes "Fast 50" companies from Google (#1) and Facebook (#3) to Prosper (#49) and Baidu (#50). Links to previous years' Fast 50.
40. 'Tis the Season for E-vites, by Catherine Holahan, Business Week, 12-17-2007 Evite and other providers of online invitations report double-digit growth, thanks to higher postal rates and eco-conscious party givers. There is also growing demand among advertisers to place their marketing on invitation sites.
41. Lessons From FedEx, Schwab, eBay, And Others On The Customer-Driven Web Economy, by Marianne Kolbasuk McGee, Information Week, 11-24-2007 It's about building new connections to customers, not just crafting a killer Web site, says Kolbasuk McGee.
42. How To Make Money Online, by Lisa LaMotta, Forbes.com, 11-9-2007 Describes multiple online business, from producing content supported by ad dollars and running a virtual marketplace to selling niche products.
43. Third of Top Electronic Retailer Websites Underperforming, by Helen Leggatt, BizReport, 8-3-2007 A survey by Keynote Systems Inc. shows that electronic retailer websites Amazon and Best Buy provide the best overall online experience.
44. The Man Who Owns the Internet, by Paul Sloan, Business 2.0, 5-22-2007 Kevin Ham is the most powerful dotcom mogul you've never heard of, reports Business 2.0 Magazine. Sloan tells how the master of Web domains built a $300 million empire.
45. What's Next: The Monster Dilemma, by David H. Freedman, Inc Magazine, 5-1-2007 Hiring sites are introducing automated candidate screening, allowing the suitable ones to put their best foot forward, and even hunt down good candidates who haven't applied.
46. Case Study: Knitting Shop Grows with ProStores/QuickBooks, by Wayne Kawamoto, ECommerce-Guide, 5-21-2007 Spirit Work Knitting has recently expanded onto the web, and has found the transition from brick-and-mortar retail fairly easy thanks to ProStores software that integrates easily with eBay listings and QuickBooks accounting software.
47. United Parcel Service Scores on Interception, by Gerry Blackwell, Small Business Computing, 5-17-2007 Delivery Intercept is a Web-based service that allows UPS customers to put a stop on a delivery and change the destination or have the shipment held or brought back right up to when the driver is walking up to the receiver’s door.
48. Ebiz Start-up: Selling Online Is Hard Work, by Mitch Bettis, Practical Ecommerce, 5-16-2007 One-year progress report on a AmericanDiamondImporters.com, an online jewelry store that launched with ambitious plans and sales targets, but has fallen short. The webstore is near the break-even point, but has learned many lessons along the way.
49. Building Web Site a Vital Event Marketing Tool, by Erin Biba, B to B, 4-2-2007 Biba presents cases showing why even the most basic Web site can go a long way toward increasing marketing effectiveness and boosting attendance.
50. Introduction: 2006 EContent 100, by Michelle Manafy, EContent, 11-15-2006 Presents the 100 companies that lead the digital content industry today in categories ranging from content commerce to podcasting.