Computer Software Sales Cases, Items 1 to 50

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  1. Content-Search Deals Make Twitter Profitable, by Spencer E. Ante, Business Week, 12-21-2009 Twitter's data-mining deals will bring in $25 million in exchange for rendering Twitter's tweets searchable on Google and Microsoft Bing. It has also negotiated lower rates from wireless network carriers.
  2. When Enough is Enough, by Jon VanZile, B to B, 1-4-2010 When it comes to marketing to its existing customer database, Cisco Systems follows a pretty simple rule: Give 'em what they want, no more and no less, VanZile writes. "When we hit a list too often, the customers will vote their opt-out keys.”
  3. The Pirate Bay's Heir Apparent, by Andy Greenberg, Forbes.com, 12-1-2009 Greenberg describes isoHunt, a peer-to-peer file-sharing search engine with 30 million unique monthly visitors and 10 million daily searches, discusses the site's legality.
  4. MediaTakeOut.com Founder Says It Pays To Gossip, by Nicole Marie Richardson, Inc. Magazine, 11-23-2009 Richardson describes MediaTakeOut.com, a blog focusing on urban gossip that has outperformed sites run by much larger media companies.
  5. Facebook Plans for the End of Its Salad Days, by Kit Eaton, Fast Company, 9-30-2009 Eaton describes Facebook Connect Wizard intended to make it easier to use Facebook to add "social context to any site." Useful to non-expert web developers, Facebook also gets others' websites.
  6. Netflix Prize: Another Million at Stake, by Stephen Baker, Business Week, 9-21-2009 Baker describes the complexity of automated online movie rating systems, teams of scientists blending hundreds of different statistical models, producing 19 trillion variables.
  7. Google Unveils 'Page Flipping' Web Functionality, by Michael Liedtke, ECN Magazine, 9-15-2009 Google Inc. is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, a shift that eventually could feed more advertising sales to revenue-starved publishers, Liedtke reports.
  8. Netflix Everywhere: Sorry Cable, You're History, by Daniel Roth, Wired Magazine, 9-21-2009 Nearly 3 million users access Netflix's instant streaming service, watching an estimated 5 million movies and TV shows every week on their PCs or living room sets. "Nearly all Internet-connected consumer electronics devices will include Netflix."
  9. Facebook's Sheryl Sandberg, by Evan Hessel, Forbes.com, 8-19-2009 Hessel reports that Facebook may create its own advertising network, or act as an advertising broker for other Web publishers, similar to the digital arms of traditional newspapers and new media ventures like the gossip blog Gawker.
  10. Gist.com's Beta Data, by Taylor Buley, Forbes.com, 9-16-2009 The "limited beta" has become a right of passage for budding Web companies. In the case of Seattle-based Gist.com, an e-mail inbox-management service, it's a business strategy as the company concluded an almost 2-year period of controlled growth.
  11. Hunch: The Search for Better Search, by Douglas MacMillan, Business Week, 6-14-2009 Community question-and-answer sites from Microsoft, Google, and others have sputtered, writes MacMillan. Describes how Caterina Fake's new site, Hunch, aims to refine the model
  12. The Way I Work: Matt Mullenweg, by Matt Mullenweg, as told to Liz Welch, Inc. Magazine, 6-1-2009 Founder of Automattic, the company behind the open-source blogging tool WordPress and a handful of other software projects, discusses how he manages a successful Internet business where everyone is working from home.
  13. How I Did It: Reid Hoffman of LinkedIn, by Reid Hoffman, as told to Mark Lacter, Inc. Magazine, 5-1-2009 LinkedIn has 38 million members in about 200 countries and has been profitable since 2006.
  14. Pushing the Envelope of 3D, by Olga Kharif, Business Week, 4-20-2009 Early iterations of the 3D Internet have been a hit, Kharif reports. Some predict that an element of 3D will be in all of transactional Web sites, reference sites, gaming, and entertainment.
  15. Fandango Has Just the Ticket, by Rajesh Duggal as told to Lauren McKay, Destination CRM, 5-1-2009 Movie Web site and ticket retailer executive discusses how the company implements analytics to aid with internal reporting.
  16. Nova Spivack's Twine is Red-Hot, by Dan Macsai, Fast Company, 6-1-2009 Macsai describes Twine, a a news-tracking service that learns the more you use it, as it incorporates artificial intelligence to find and store Web information.
  17. Yelp To Let Businesses Comment Publicly on Reviews, by Rachel Metz, CRM Daily, 4-13-2009 The review Web site Yelp, which has had some criticism from the businesses being reviewede, will let those businesses and others respond publicly to customers' critiques.
  18. Twitter Plans To Offer a Pay Service for Businesses, by Barry Levine, CRM Daily, 3-26-2009 Levine reports that Twitter is preparing to offer commercial accounts that it expects businesses may be willing to pay for.
  19. A Web Site Strives To Pull It All Together, by Miguel Helft, CIO Today, 3-17-2009 Helft describes Kosmix, a start-up that gathers content from across the Web to build a sort of multimedia encyclopedia entry on the fly for a keyword or topic that a user enters.
  20. StumbleUpon Hits 7 Million Users, Quietly 50% Bigger Than Twitter, by Marshall Kirkpatrick, ReadWriteWeb, 2-6-2009 Kirkpatrick describes StumbleUpon as a fun, playful, chaotic way to navigate around the web. The service leverages recommendation technology and the network effects of analyzing large amounts of aggregate user data.
  21. Blip.tv Gives Videomakers a Chance to Be a Star, by Jefferson Graham, USA Today, 2-13-2009 Graham describes Blip.tv, the video website that distributes some 38,000 homegrown shows across the Web, and splits ad revenue 50/50 with the folks who make them.
  22. Second Life Attempts to Stage a Rebirth, by Brian Morrissey, Ad Week, 2-12-2009 The virtual world Second Life is seeking to reach a wider audience through enhanced usability, helping new visitors quickly learn the ropes and enticing them to probe more deeply once they've become acclimated, Morrissey writes.
  23. Advice for Troubled Times: Build War Chest, by Verne Kopytoff, San Francisco Chronicle, 12-22-2008 Describes serial entrepreneur, co-founder of PayPal Max Levchin's strategy for thriving in bleak times: "When you sense an economic slump is on the horizon, raise lots of money - even if you don't need it."
  24. Yahoo Introduces Features to Make Its E-mail More Social, by Jessica Guynn, Los Angeles Times, 12-16-2008 The Internet giant is rolling out features designed to make its e-mail service and other properties more like popular social networking sites Facebook and MySpace, Guynn reports.
  25. A Startup Feeds Off Feedback, by Lauren McKay, Destination CRM, 12-1-2008 Describes how BumpTop, a startup computer desktop solution, uses CrowdSound to develop customer conversation, and that everybody in the company spends a day a week answering email.
  26. Jeff Stibel, by Google's Secret Weapon: MapReduce, Harvard Business Publishing, 12-9-2008 Google is building a new secret weapon that has more to do with the brain than search. The effort is called MapReduce, a simple yet powerful software program that enables Google to use the Internet to think, Stibel writes..
  27. U Rank: Microsoft Discovers Social Search, by Terri Wells, Search Engine News, 12-1-2008 Wells reports that Microsoft Research began offering its own variation of social search, called U Rank, in October 2008. The research prototype allows people to organize, edit and annotate search results, as well as share information with others.
  28. Two Trillion Reasons Why KIDO’Z Will Succeed, by Phil Butler, SitePoint, 1-9-2009 Can the children’s browser KIDO’Z help moms and dads ensure safe surfing for their children? Can narrowly focused niche tools effectively provide the greatest value to Web consumers? Butler explains why his answer is Yes.
  29. Paylocity's Steve Sarowitz Spent $1 Million Building Flawed Software., by Michael Fitzgerald, Inc. Magazine, 12-8-2008 Describes software entrepreneur's problems, including hiring programmers with limited Web experience to create an advanced Web-based program and assume he was skilled enough to oversee a full-scale software development project while running the business.
  30. Digg: Not for Sale, by Spencer E. Ante, Business Week, 12-2-2008 The popular news aggregation Web site is no longer for sale, and the focus of the company is to build an independent business that reaches profitability as quickly as possible. Among new efforts: selling ads on its RSS feeds.
  31. Growing Pains for Google, by Elizabeth Montalbano, Computerworld, 10-20-2008 Now that Google Inc. has reached its 10-year mark, the company is facing the cultural complexities and challenges that come with the transition from hip start-up to corporate giant, Montalbano explains.
  32. Woman Arrested for Killing Virtual Husband in Maple Story, by Nico Hines, Times Online, 10-23-2008 Hines reports the arrest was on suspicion of illegal access on a computer and manipulating electronic data. She was accused of hacking into the profile of a 33-year-old office worker from Sapporo 620 miles away.
  33. Marc of the Valley, by Kevin Maney, Portfolio, 11-1-2008 Interview with Internet pioneer Marc Andreesen on his latest venture, the state of Silicon Valley, and the future of technology.
  34. Kevin Rose of Digg: The Most Famous Man on the Internet, by Max Chafkin, Inc. Magazine, 11-1-2008 It's Kevin Rose's Internet; we're just using it, says Chafkin. The founder of Digg, a news/technology/nonsense site that has 30 million visitors a month, appears to be setting himself up to be an Internet-age media mogul.
  35. A Refreshingly Unusual Approach to Service, by Kevin Zimmerman, 1 to 1, 11-6-2008 Describes FreshBooks' unusual approach to customer service which includes customer interactions on Twitter. Its 500,000 customers create and manage invoices, track time and expenses, and create reports.
  36. What to Expect from Google in the Next 10 Years, by Clint Boulton, eWeek, 9-5-2008 Boulton predicts that Google will extend beyond being the No. 1 search engine to being the premier Web applications provider in the world by 2018.
  37. Facebook vs. MySpace: The Facts, by J.L. August, Fast Company, 9-1-2008 Table of comparisons between top social networking sites, including worldwide and U.S. visitors, famous features, site-made celebrities, others.
  38. A New (Legal) Way to Rip DVDs, by Michal Lev-Ram, Fortune, 9-8-2008 Lev-Ram describes a new $30 program from Real Networks that doesn’t tamper with copy-protection technology and even prevents the illegal distribution of movies online.
  39. Blogs to Riches: Perez Hilton Migrates Into Cosmetics, Fashion and Music, by David Browne, Wired Magazine, 8-18-2008 Browne tells how blogger's site exceeded a million monthly pageviews in a single year.
  40. Overstock.com CEO Talks "Searchandising", by Erika Rasmusson Janes, 1 to 1, 7-8-2008 Explains searchandising, which combines Web analytics with customer-generated product reviews and on-site searches, to help the online retailer better compete for the online shoppers its business depends on.
  41. Horse Race: Searching for the Next Digg, by Nitasha Tiku, Inc. Magazine, 7-1-2008 Tiku looks at some of the startups with services competing with Digg, which allows users to share and rank Web items. Includes Buzzfeed, Filtrbox, Alltop.com and Social Median.
  42. Web Browsers Revamping As Competition Heats Up, by Brad Stone, CNBC, 5-26-2008 Browsers have always been viewed as crucial on-ramps to the Web. Stone reports on updates to Firefox, Internet Explorer and Apple's Safari.
  43. Jimmy Wales Reboots His 'Google-Killer', by Andy Greenberg, Forbes.com, 6-3-2008 Discussion with company providing tools that people can use to do very wiki-like editing of search results. The idea is to give Wikia search users the same abilities as Wikipedia users to control the content.
  44. The Accidental Millionaires, by Angus Loten, Inc Magazine, 6-1-2008 Loten tells how a got into blogging after losing their jobs at a small San Francisco-based Web design firm in the dot-com bust, then developed a software tool to help post blogs which reached nearly 200 downloads within the first hour of posting.
  45. Web Site Offers Insiders' Look at Major Employers, by Michael Liedtke, CIO Today, 6-13-2008 Liedtke describes Glassdoor.com, a company trying to make it easier to find out by compiling free snapshots of the current salaries paid by hundreds of major employers, along with reviews anonymously written by current and past workers.
  46. Clive Thompson on New Web Apps for Coping With Information Overload, by Clive Thompson, Wired Magazine, 4-21-2008 Thompson describes his experience with Twine, a so-called semantic Web application that rifles through bookmarks and documents you feed it, extracts the core concepts, and then finds relevant new stuff for you to look at it.
  47. The Craig Behind Craigslist Looks at Life Beyond His Site, by Noam Cohen, CRM Daily, 5-13-2008 Cohen calls Newmark an unapologetic believer in the power of technology to improve life who wants to become more of a public figure, capitalizing on his success to promote personal causes.
  48. In Browsers, Flock May Lead the Flock, by Arik Hesseldahl, Business Week, 4-8-2008 Why would anyone want to try to build a business around building one? Hesseldahl describes Flock as a regular Internet browser, but with added features for heavy users of social networking services like Facebook.
  49. Online Appointment-Setting Helps Service Providers, by Bob Tedeschi, CRM Daily, 4-3-2008 Describes HourTown, an online calendar tool allowing users to fill the calendar with personal and business appointments. Customers can book a time directly from the service provider's Web site.
  50. It's a Jungle in Here, by Doug Bartholomew, Baseline Magazine, 2-21-2008 With its Simple Storage Service and Elastic Compute Cloud, Amazon is blazing a trail to Web services, with more than 330,000 mostly small and start-up customers taking advantage of some of the world’s most inexpensive computing power and data storage.
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