Toys and Children Cases, Items 1 to 50
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- Toys 'R' Us Buys eToys.com, Other Sites, by Mae Anderson, Forbes.com, 2-12-2009 The acquisitions come as toy makers and sellers are suffering amid a consumer spending slowdown, Anderson writes. Also bought: BabyUniverse.com, an e-commerce site, and ePregnancy.com, a parenting-resource Web site.
- Webkinz Effect: Plush-Toy Fad Begets Imitators, by David Kushner, Wired, 10-20-2008 Kushner describes virtual interactive pets and other Internet playthings sparked by Webkinz, whose real-life toys come with a code that unlocks each toy's virtual look-alike in the Webkinz.com online world.
- Stardoll, Elle to Launch Virtual Magazine, by Mike Shields, MediaWeek, 10-9-2008 The fast growing virtual world Stardoll has partnered with Elle to launch Stardoll Magazine, a fashion focused Web publication geared for tween/teenager girls, Shields reports. Stardoll claims over 20 million registered users from across the globe.
- Customer Service Debacles 'R' Us: A Retail Nightmare, by Tracey E. Schelmetic, CRM Daily, 7-14-2008 Schelmetic describes her experience: "Three weeks later: no play yard. No contact from Toys "R" Us. No explanation. No ability to either discover what the problem is or cancel without contacting the mysterious "warehouse."
- Webkinz Scales a Wall of Little Users, by , CIO, Every "Web 2.0" site dreads being too successful, and for Webkinz (furry stuffed animals that have a Web 2.0 social media site that accompanies them), that unhappy situation arrived December 26, 2007.
- Mattel's Use of Web in Toy Crisis Garners Some Praise, by Mel Duvall, Baseline, 9-7-2007 Duvall explains how the toy company seeks to communicate directly with consumers on what to do about toy returns, including taking visitors to a page for a short video featuring its chief executive talking about its improved toy testing program.
- eToys Plays on Customer Insight, by Elizabeth Glagowski, 1 to 1, 7-1-2007 Glagowski reports how surveys are part of eToys' strategy to gain deep customer insight that goes beyond the typical customer-retailer relationship.
- Valley of the Virtual Dolls, by Anastasia Goodstein, Business Week, 5-23-2007 Girls are spending hours dressing up avatars online, says Goodstein, and both startups and big brands such as Disney and Mattel are trying to attract their attention.
- Toy story, YouTube-style, by Jennifer Alsever, Business 2.0, 12-13-2006 Buzz from bloggers, viral videos, instant messaging, and subtle product placement in TV shows and movies are proving to be effective for some products, including remote-controlled helicopters.
- For Lego, an Online Lifeline?, by , Business Week, 8-23-2005 Lego.com is the 11th most visited Web sites among children, according to Nielsen NetRatings. Reviews the strategy of "the world's oldest toy company."
- eHobbies Survives, Thrives After Dot-Com Bubble Pops, by James Maguire, ECommerce-Guide, 5-16-2005 After a high-flying start in the venture capital golden days of early Internet retailing, eHobbies trimmed itself from a 100-person operation that lost money, into a lean and profitable small business, by moving its operation to the Yahoo Stores platform.
- eToys’ gets new customers, higher ticket with alternative payment, by , Internet Retailer, 10-13-2004 7% of eToys’ customers pay with Bill Me Later and 30% of them are new to eToys. Bill Me Later customers spend 5% to 10% more than others. Bill Me Later (from 14 Commerce Inc.) provides instant, non-card credit to customers who are uneasy about putting credit card info online or are maxed out.
- The Stickiest Site in the World, by Zachary Rodgers, ClickZ Features, 8-16-2004 Neopets.com is a wildly popular web destination for kids, and it absolutely rules in terms of page views and time spent on site per active user. It also manages to integrate commercial promotions within a fantasy experience that pleases visitors and makes money, and deals gracefully with children's' privacy issues.
- Behind the Toys 'R' Us-Amazon Spat, by Rob Hof, Business Week, 5-25-2004 The toy retailer claims its online exclusivity deal has been violated by Amazon, but Hof says the suit may be moot as multichannel e-tailing becomes the norm. Experts says "People are looking for multichannel retailers."
- KB Toys sells KBToys.com to investors who are resurrecting the eToys brand, by , Internet R`, 5-12-2004 KB Toys Inc. has sold KB Online Holdings LLC, operator of KBToys.com and eToys.com, to D. E. Shaw, a New York-based investment and technology development firm. D.E. Shaw is renaming the company eToys Direct Inc.
- Pro-Level Storefront, Hosting Pays Off, by James Maguire, ECommerce-Guide, 5-14-2004 Online toy shop Legendary Toys is a real mom-and-pop operation, with mom and pop doing just about everything themselves, including building and maintaining the website. They use ShopSite software, and a hosting service that provides specialized support for ShopSite, to make things work smoothly.
- Can Korea Be Kingpin Of Online Games?, by Moon Ihlwan, Business Week, 4-19-2004 Says Koreans are betting that their network games, in which thousands of gamers compete in real time over the Net using personal computers at home or in Internet cafés, will become the industry standard once high-speed Internet becomes more widespread.
- Kidrobot Goes Click-to-Brick, by James Maguire, ECommerce-Guide, 4-30-2004 Limited-edition toy seller Kidrobot has achieved e-tail success by targeting a narrow niche, developing a handpicked affiliate network of like-minded sites, and providing an attractive online information resource for collectors.
- Taking Mattel from "Atoms to Electrons", by Heather Green, Business Week, 11-24-2003 Executive discusses how the Web has allowed the toymaker to improve productivity and build hotter Hot Wheels by building a portal for collaboration and e-learning.
- Get Those Stun Guns Ready: Here Comes Masayoshi Son, by Irene M. Kunii, Business Week, 8-4-2003 Tells of Tokyo-based Softbank's desire to dominate the market for entertainment delivered over the Net, starting with the Japanese market. Players pay a monthly fee of $8.50 to $13 per title to compete with other players.
- Cartoon Network’s Mindy Stockfield, by Sara Wilson, iMedia Connection, 7-10-2003 Shares helpful tips on how to actively engage kids by using the Internet. Says that while the Internet has value from a branding perspective, its real value is the response element to it and the interactivity.
- Escape From SimCity, by Paul Boutin, Slate, 5-16-2003 Describes Second Life, a multi-player online game which doesn't push role-playing gamers into any kind of scripted quest. Calls Second Life "a tinkerer's wonderland."
- Great Sites For Kids Reader Picks, by Eric Ward, URLWire, 3-28-2003 Presents sites picked by newsletter that identifies and reviews web sites that are of particular interest and parents and kids. Includes maps and geography, an emotional security tool kit, a Read Across America event.
- Web Sales R Us, by Mary Wagner, Internet Retailer, 3-1-2003 After a shaky start, ToysRUs.com's partnership with Amazon has brought increased online sales at a time when their store sales are down. Now it is launching sub-brands -- BabysRUs and others. Amazon takes care of fulfillment, customer service, and site operations, while ToysRUs does merchandising, marketing, and sourcing inventory.
- The Biggest Franchise of Them All?, by Geoff Keighley, Business 2.0, 12-1-2002 Describes the intent of Sims Online to convert the best-selling PC game into a subscription business. In addition to subscriptions for the mass-market game, the company has subsidiary-rights contracts with McDonald's and Intel.
- Kaz Hirai: Getting Games Online, by Olga Kharif, Business Week, 10-1-2002 Describes Sony Computer Entertainment America's efforts to popularize online console-based gaming in North America. Company believes online gaming "is just the beginning" of live entertainment on the Web.
- Kim Taek Jin: Lineage's Father, by Moon Ihlwan, Business Week, 10-1-2002 Korean-based fantasy cyberworld company NCsoft Corp. has signed up 5 million users, with as many as 120,000 gamers logged on at one time. Tells how company intends to crack the US market, overcoming cultural differences.
- Deconstructing Disney.com, by Kara Coyne, Internet World, 7-1-2002 Views Disney.com's biggest problem is that much of the content targets adults but is presented in a design for children, whereas for kids, the packaging could easily direct them to content meant for adults, such as booking a cruise vacation.
- Game Consoles -- the Next Hacker Target?, by Alex Handy, Business Week, 6-24-2002 Looks at the war of hacking and counter-hacking, noting that Microsoft's Xbox and Sony's Playstation 2 consoles will enter the Internet for the first time in the fall of 2002.
- The Year of the E-Piggyback, by Arlene Weintraub, Business Week, 12-3-2001 Observes that traditional retailers are using dot-coms dead and alive to serve their customers better. Examples of KB Toys featuring eToys, Amazon handling Borders' online sales through co-branding. Estimates on Web spending.
- Q&A with Toysrus.com's John Barbour, by Arlene Weintraub, Business Week, 12-3-2001 CEO of toy retailer reports seeing more moms and grandparents online, discusses how the online-toy environment has changed in the past year. Believes consumers will make cutbacks in luxury goods, but will still spend for children's gifts.
- Online Toy Sales Boom Despite Tough Retail Climate, by Jackie Sindrich, Forbes.com, 12-20-2001 Executive of KBtoys.com and eToys.com reports online sales well above plan by October, 2001. Others reporting doing well online include Target Corp., Toysrus.com, eBay, Inc.
- You've Got To Have Friends, by Kris Frieswick, CFO, 8-1-2001 Predicts that Toysrus.com may have a business model that works, with help from partner Amazon.com. Attributes online toy retailer's success partly to strategy failure of competitors, looks to Amazon's warehousing, other outsourced services.
- E-Assets for Sale -- Dirt Cheap, by Arlene Weintraub, Business Week, 5-15-2001 Reports that failed dot-coms are finding their brands and inventories are nearly worthless. Examines eToys, which has sold only about $16 million of its items and content, and has yet to sell its various software products.
- EToys Epitaph: 'End of an Error', by Joanna Glasner, Wired News, 3-8-2001 Traces eToy's demise to two factors: (1) overstocking for Christmas 2000 and (2) advertising expenditures that didn't bring enough shoppers. Contrasts with Toys R Us's successful alliance with Amazon.com.
- Where Ads Aimed at Kids Come to Life, by Dulcie Leimbach, New York Times, 12-13-2000 Survey of websites that blend entertainment and games for kids with marketing messages, and the techniques they use. Including Furby.com, Kelloggs.com, Skateboard.com.
- What's the Story with Net Toy Sales?, by Elizabeth Blakey, E-Commerce Times, 12-1-2000 Update on the state of the e-tail toy sector, dominated now dominated by two major players: eToys and Amazon/Toys'R'Us. Describes changes made by each competitor to improve their performance during the holiday shopping season.
- Christmas Is Coming! Time for Another Fight to the Death!, by Saul Hansell, New York Times, 11-6-2000 Competing in what some describe as the 'toughest category on the Web,' toy e-tailers Toys'R'Us/Amazon and eToys have gotten back to basics and a focus on profit rather than market share, in a reaction against the disaster of the 1999 holiday season. Their marketing will be less aggressive this year, and consumers will be paying for shipping. But new competition threatens, from general web merchants such as Wal-Mart and Kmart.
- Revisiting Toys 'R' Us, by Lou Rosenfeld, CIO WebBusiness, 9-1-2000 Praises toy retailer's new storefront, but critiques it for sacrificing its brand to Amazon.com. Asks, "How could an $11,000,000,000 company fail so miserably...that it had to turn its storefront over to a relative newcomer? What is the Big Lesson?"
- Lessons Learned, by John Barbour, PC Magazine Internet business, 8-23-2000 CEO of Toysrus.com explains what they learned in the disastrous Christmas 1999 season and how they are doing things differently for Christmas 2000. They are opening 2 new distribution centers, receiving consulting from a logistics and operations firm, upgrading order-process and guest relations systems, bringing in enough inventory, and expanding product selection.
- Closing Time for ToyTime.com, by Keith Regan, E-Commerce Times, 6-8-2000 Although it achieved good market penetration and consumer awareness in its nine months online, ToyTime.com failed - mostly because it failed to differentiate itself from its many competitors. Toy e-tail has too many players selling undifferentiated products at razor-thin operating margins.
- Report: Dot-Coms Dominate Online Toy Sales, by Robert Conlin and Lori Enos, E-Commerce Times, 5-26-2000 A Forrester Research study of customer satisfaction, site performance, and shopping value shows that web-only toy stores continue to do a better job than brick-and-click operations. The top three webstores are Amazon, SmarterKids and eToys. The leaders score well with real-time inventory information, generous return policies and responsive customer service.
- Playing A Web Game For Keeps, by Louis Trager, Inter@ctive Week, 4-27-2000 Toysrus.com is hard at work repairing and improving its e-tailing systems to avoid a repeat of the near-disaster in order fulfillment it suffered at Christmas '99. Focus is on more warehouse capacity, a more capable website and better customer service.
- For eToys' Chief Buyer, the Toy Fair Is No Carnival, by Nanette Byrnes, Business Week, 2-18-2000 Reports on buying decisions for online toy retailer. Big toys present problem in brick and mortar stores, are a competitive advantage online. Website can also show different configurations. Of top 10 toys, half are made by smaller manufacturers.
- Delivery Sleigh Hits Skid, by Rob Lenihan, CNNfn, 12-23-1999 Online toy sales were heavy during the Christmas '99 selling season. Most, including eToys.com, ZainyBrainy, and Amazon coped well with volume, but ToysRUs.com experienced an order fulfillment meltdown.
- Poke 1, Toby 0, by Dana Blankenhorn, ClickZ, 11-18-1999 The Pokemon toy craze points up an advantage that old-guard retailers coming online have over Internet-only category leaders: loyal suppliers. Put simply, eToys (the newcomer) is out of stock on the hottest item of the season, while Toys R Us and KBToys are selling Pokemon like crazy.
- One Wiley Competitor, by Whit Andrews, Internet World, 8-15-1999 E-Toys is building its business model away from the Amazon-style huge-catalog-with-search-engine, and designing a rich experience for kids and families. They expect sales to follow, and so far it seems to be working.
- Big Bird and Kmart Do Business on the Web, by Bernhard Warner, The Industry Standard, 5-3-1999 Kmart is using a tight sponsorship with Children's Television Workshop's Baby Workshop to jump-start Baby of Mine, Kmart's most ambitious e-commerce effort to date. The sponsorship will generate traffic, but also help Kmart sell without exploiting kids.
- "Littlest" Net Surfers Mean Big Money, by Gary Gately, E-Commerce Times, 5-20-1999 E-tailers in the toy market are intensifying efforts to gain and hold market share, as the slow-to-date category grows from $52 million annually now to $555 million in 2002. Focus on Consolidated Stores, eToys and Toys 'R' Us.
- A Clue For The Toy Department, by Dana Blankenhorn, ClickZ, 5-20-1999 The online toy retail sector has had problems in the past, notably with fulfillment. Author gives overview of what several major players are doing to clean up their act by next Christmas, then offers an idea any e-tailer may be able to take to the bank: online interactive gift registries -- in this case, for kids.
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