B2B General, Items 1 to 50

"B2B General" includes 229 items
This page contains items 1 to 50

1. Dealing with the Old End-around, by Sean Callahan, B to B, 9-14-2009 Callahan reports B-to-B marketers saying that we've gone from a world that has been primarily concerned with building awareness to one that has become increasingly concerned with engagement and interaction with customers and prospects.
2. Why B2B Companies Have a Distinct Advantage Online, by Valeria Maltoni, Conversation Agent, 9-14-2009 Beyond online ads, the opportunity for B2Bs is in truly creating, joining, or expanding direct ways to work with their customers, Maltoni writes. Describes opportunities for creating customer communities, collaborating with customers.
3. Online B2B Marketplaces: Should You Dive In?, by Minda Zetlin, Inc. Magazine, 9-3-2009 Business-to-business marketplaces are proliferating on the Web. Zetlin explores how to tell a site is right for you.
4. New ANA/B2B Magazine Study: Marketers Embrace Newer Media Platforms, by , Association of National Advertisers, Inc. (ANA), 8-3-2009 Provides lists of top social networks used by marketers, the most effective newer media platforms and describes the differences between use of new media platforms by b-to-b and b-to-c marketers.
5. Social Media Use Soars among B-to-B Marketers, by Ellis Booker, B to B, 7-20-2009 Social media and viral video have seen dramatic growth among B-to-B marketers; virtually all forms of newer media are now valued by these marketers as demand generation channels, according to an exclusive survey, writes Booker.
6. Social Media as Influencer, by Laura Ramos, B to B, 4-6-2009 If you're a b-to-b marketer and you're not using social technologies in your marketing, now is the time to start because it is a perfect way to stand out, says Ramos. Offers tips on getting started.
7. Marketers, SMBs Differ on Web Strategy: Report, by Nathan Eddy, eWeek, 3-31-2009 A report from Bredin Business Information says major marketers continue to move online to reach small to medium-size businesses, despite midmarket preferences for some offline tactics such as direct mail and tradeshows, Eddy reports.
8. Online Advertising for B2B, by Harry Gold, ClickZ, 2-17-2009 Where can you target B2B advertising by job function or job title? Discusses how to do this at Facebook, LinkedIn, career sites, specialty sites, through behavioral targeting, and in blogs.
9. Social Media Begins Forcing the Totally Transparent Layoff, by Ed Frauenheim, Workforce.com, 12-16-2008 “People tweet, people blog, people text…you are going to have a completely transparent workplace at all times. You can’t really spin it.”
10. Custom and Social Media Look to be Strong this Year, by Marie Griffin, B to B Media Business, 1-13-2009 From a list of 15 tactics, social media (not including blogs) came out on top, identified by 68% of B-to-B respondents, followed by e-newsletters/e-mail (60%), blogs (56%), case studies (55%), online video (51%) and white papers (46%).
11. When Is Social Networking Kosher In The Office?, by Brad Linder, National Public Radio, 11-24-2008 Linder describes uses of Yammer, a service that takes the basic idea behind Twitter and moves it to the workplace, helping to avoid unnecessary e-mails.
12. Making YouTube Work for Your Business, by Carmine Gallo, CRM Daily, 12-11-2008 If you're going to share a presentation, edit it into shorter segments first, insert full-screen slides, and then upload the talk, Gallo writes. Research shows that people watching a presentation tend to tune out after about 10 minutes.
13. The 7 Evolutionary Phases of Enterprise 2.0, by Christopher Musico, Destination CRM, 11-7-2008 New research shows the various stages of development in the pursuit of Web 2.0 technology usage. Musico reports that the financial services and health-care sectors are ahead of the adoption curve.
14. B2B Marketers Still Hesitant to Get Social, by Lauren McKay, Destination CRM, 10-23-2008 While Web conferencing, webinars, and email newsletters have gained ground in B2B marketing, adoption in areas such as blogging, social networking, and online communities remains relatively low, McKay reports. Outlines specific concerns..
15. Twitter's Potential for Business Users, by C.G. Lynch, CIO Magazine, 7-1-2008 Business technology leaders are investigating how they might utilize Twitter or other microblogging services to improve their organizations' ability to collaborate and communicate with colleagues and customers.
16. Eliminating Chance, by Charlotte Woolard, B to B Media Business, 5-2-2008 Woolard explains how online professional networks add value to events and conferences outside the booth by putting people together who would not meet except by chance.
17. Web 2.0 Used to Harness Knowledge of CIOs, by Elisabeth Horwitt, SearchCIO, 4-23-2008 Horwitt reports study showing that RSS "publish and subscribe" architectures and other Web 2.0 tools grew in 2007 as a means for companies to make internal content, such as blog postings and customer relationship management data.
18. Introducing the Next Generation of Tech Marketing, by Richard Karpinski, B to B, 3-10-2008 Karpinski suggests 5 Web/tech trends worth watching right now—and their impact on B-to-B marketing: widgets, social feeds, data portability mashups and open mobile.
19. IDC: Tougher Times for Tech Marketing, by Kate Maddox, B to B, 3-10-2008 B to B spending: events (19%), advertising (18%), marketing support, sales tools (15%), direct marketing (13%), online, interactive marketing (10%), public relations (6%), collateral (6%), research (5%), Web (4%), analyst relations (2%), other (2%).
20. BMA Forum: No Shortage of Challenges Facing B-to-B Marketers this Year, by , B to B, 2-5-2008 Some B-to-B marketing trends: a renewed emphasis on customer retention, a sharper focus on “micro-targeting,” more sophisticated use of online video.
21. Critical Business Information Goes Unsecured, by Chris Preimesberger, CIO Insight, 10-26-2007 Legal contracts, pricing information, products designs: they are all vulnerable to potential loss due to use of unsecured e-mail and IM, warms Preimesberger. Firms struggle to find ways to communicate with value chain partners securely.
22. 10 Great Web Sites, by Karen J. Bannan, B to B, 9-10-2007 The best B to B Web sites are the ones that forget that they are trying to sell anything, according to usability research. Among the top 10: HP, Wells Fargo, GE, Staples and Dell.
23. B2B Engagement Matters: Seven Ways to Keep ‘Em Coming Back for More, by Brian Kaminski, Search Engine Land, 8-29-2007 Provides suggestions on fostering engagement and building a relationship with B2B site users. Branch out with alternate routes to your offers, make them look good in front of superiors, ask for input, offer premium content, leverage your players, facilitate connections, manage the flow of communications.
24. Set Your Content Free to Get More Leads, by Marc Osofsky, iMedia Connection, 9-4-2007 Osofsky explains why B2B companies need to scrap registration, and add search and syndication to their lead-generation strategy instead. Re-examines 2 key assumptions.
25. The Collaboration 3.0 Approach, by Jonathan B. Spira, KM World, 8-31-2007 Spira says a new approach to collaboration and knowledge sharing is needed to ensure that knowledge workers in cross-organizational work settings are as successful, if not more so, than within a single company.
26. Corporate Boards Get Busy Online, by Rachael King, Business Week, 8-14-2007 King reports that more companies are communicating with directors over Internet portals, but the push for paperless governance isn't always easy. Discusses security issues, internal portals and portal services.
27. With Content the Conduit to Customers, Marketers Must Keep up with User Trends, by Richard Karpinski, B to B, 6-4-2007 B-to-b marketers need to be more sophisticated in their efforts to reach potential buyers with content and update their approaches to search marketing, content registration and syndication to keep up with recent user trends, according to a survey.
28. Online Push, by Carol Krol, B to B, 2-12-2007 Every aspect of the list industry has changed as the business world has become more Web-centric, reports Krol. List companies are offering e-mail marketing services, search engine marketing services, media buying and research services.
29. Big Companies Embracing Software Mashups, by , CRM Daily, 11-14-2006 A mashup is the combination of disparate software or Web-based applications, often from completely different sources. The tools are beginning to take hold with businesses, including Pfizer, E*Trade and others.
30. What's up with Portals?, by Hugh McKellar, KM World, 7-7-2006 McKellar discusses what is driving the growth of enterprise portals and where portals will be heading in the future.
31. Web 2.0 Has Corporate America Spinning, by Robert Hof, Business Week, 6-5-2006 Hof explains what every CEO needs to know about the array of new tools that foster online collaboration -- and could revolutionize business
32. Rich Media Rulebook, by , B to B, 3-13-2006 Customers want to see rich media before making a purchase decision, say experts. It is happening even more in the b-to-b world than the b-to-c, partly because of b-to-b products' longer sales cycles and higher prices.
33. Secure Connections Get Web-Simple, by Todd Spangler, Baseline Magazine, 2-7-2006 Spangler reviews why many companies say the Web's built-in security is better for serving data to remote employees and partners.
34. Web 2.0 Reality Check, by Edward Cone, CIO Insight, 2-6-2006 Think your company has adapted to the Internet? Think again, says Cone. Newer tools just now making their way into large corporations, such as blogs, podcasts, wikis and RSS feeds, will require special care and feeding.
35. Search gets smarter, by Judith Lamont, KM World, 3-27-2006 Companies whose business is geared toward providing content are continuously seeking new ways to make that content more accessible to users. Describes new search tools.
36. Wide-Open Web? Think Again, by Eric Lundquist, eWeek, 2-13-2006 Lundquist says the Internet, by being accessible to all, rolled over all other competing proprietary technologies. The advent of Internet-based e-mail systems made it easy not only to send e-mail to Moscow but also to send millions of spam e-mails.
37. Study: SMB Sector Upbeat about Prospects for New Year, by Matthew Schwartz, B to B, 1-13-2006 Small and midsize business owners active in e-commerce expect a better economy this year, according to a survey. Notes that the challenge for b-to-b marketers is getting through to a market that's notoriously hard to reach.
38. Big Bucks in E-newsletters, by Marie Griffin, B to B Media Business, 1-6-2006 E-mail newsletters may not generate the excitement of newer media technologies such as online video, RSS feeds, podcasts and vertical search, but they are still one of the biggest online revenue generators for b-to-b media companies.
39. ABM Survey Finds Major Shift in Spend toward Digital Media, by Matthew Schwartz, B to B, 12-9-2005 While b-to-b marketers have shifted nearly a quarter of their budgets to digital media, a new study finds that they still view in-person events as the best way to build brands and generate sales leads.
40. VerticalSearch.com: Google for b-to-b?, by Sean Callahan, B to B, 11-11-2005 Reviews VerticalSearch.com, which will crawl about 4,000 b-to-b media Web sites and about 1 million pages-with more to come. The goal is to provide more precise search results for Web users interested in business content.
41. Purchasing Cards: The Evolution Continues, by Karen M. Kroll, Business Finance Magazine, 11-1-2005 Kroll reviews purchasing card programs, including expanded use, virtual cards and integration with e-procurement systems.
42. The new online ads, by Karen J. Bannan, B to B, 10-10-2005 Business marketers can be among the last to use new and exciting Web technologies to reach their target audiences. The upside is that when they do, they can take advantage of all the lessons their consumer counterparts have learned.
43. Building Digital Value Chains, by Thomas Koulopoulos and James Champy, Optimize Magazine, 9-1-2005 The objective of a digital value chain is to facilitate interactions among partners in a global setting while balancing the dual requirements of process integrity and flexibility. How 'smart-sourcing' within your company can improve your bottom line.
44. Forever Connected, by Doug Bartholomew, Industry Week, 7-1-2005 Looks at some of the ways the Internet has changed manufacturing, including communications, collaboration, online marketplaces, a tool for mobile workers and the ability for customers to track shipments.
45. Writing E-Mail for C-Level Execs, by Karen Gedney, ClickZ Experts, 3-9-2005 It isn't easy to get marketing e-mail through to top-level executives, past the filtering of assistants. This case study illustrates how to do it, by directly addressing their concerns (competition, market share etc.), and staying brief and to-the-point.
46. Internet Finally Fulfilling its Promise, by Marie Griffin, B to B, 2-14-2005 Business media companies such as International Data Group, Ziff Davis Internet and PennWell report moving from investment to profitability.
47. Manufacturers Gear up for Web Business, by Kate Maddox, B to B, 1-17-2005 Manufacturers, which have generally been slower to embrace Web initiatives than companies in other industries, are beginning to pursue e-business, according to report. Lists top objectives for e-business initiatives.
48. E-Procurement Makes Quiet Headway, by Kimberly Hill, CRM Dailiy, 1-4-2005 According to research, e-procurement is actually delivering value, with companies seeing a 7.4% price reduction in items purchased and a 59% reduction in requisition-to-order costs.
49. Lead Nurturing: Ripening the Right Bananas, by Brian Carroll, MarketingProfs, 12-14-2004 How to implement an effective lead generating process for B2B marketing that converts more inquiries into qualified leads and qualified leads into sales. Analyzes the complex chain of B2B prospecting and sales, and lays out a timetable of actions.
50. Make Mountain Offers out of Molehill Promises, by Jonathan Kranz, MarketingProfs, 1-11-2005 The key thing lacking in many B2B marketing messages is an honest-to-goodness offer, a do-this-to-get-that promise. 'Call for more info' is a guaranteed turn-off. This article offers suggestions for situations where an offer is hard to make.