E-mail E-Commerce Transactions, Items 1 to 18

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The E-Mail Marketing Handbook

"E-mail E-Commerce Transactions" includes 18 items
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  1. Make Your Promotional Emails Worth Reading, by Nick Usborne, Excess Voice, 5-11-2009 Marketing e-mails tend to be: (1) purely promotional, (2) informative and promotional, or (3) entertaining and promotional. Explains how #2 and #3 can create customer interest.
  2. Using Transactional E-mails for Marketing, by Karen J. Bannan, B to B, 1-22-2009 Offers tips to help you harness the power of transactional messages for marketing, as more e-mail marketing companies are incorporating transactional messaging into their capabilities.
  3. How Do I Prevent My E-mails from Being Labeled as Spam?, by Phil Fernandez, B to B, 10-16-2008 Fernandez offers 5 best practices: 1) maintain a clean list, 2) ensure your prospects will remember giving permission, 3) use a form of e-mail authentication, 4) use reasonable mailing frequency, and 5)
  4. Email Data Management Best Practices, by , IAB, 9-22-2008 Best practices include: e-mail only those who have provided informed consent, global unsubscribe should be implemented, permission cannot be transferred, register the domains from which you send e-mail, use authentication protocols, and use a one-way encrypted hash to encrypt suppression files.
  5. How to Segment Your E-mail Marketing, by Millie Park, Multichannel Merchant, 9-2-2008 Explains the value of segmentation. Then discusses segmenting by e-mail behavior, purchasing behavior, purchase category, preference center and survey data, and demographic or psychographic data.
  6. Managing Brand through Email Authentication, by Kristina Knight, BizReport, 2-13-2008 marketers should also note how their brand is faring through email, which is why many brand marketers are now authenticating or certifying their email messages, Knight reports.
  7. 6 Ideas For Segmenting Your Lists, by , VR Marketing Blog, 9-26-2007 Describes several ways that an e-mail list might be segmented: A/B split, clickers, non-responders, regional, and buyers/non-buyers. An advanced segment example is also given.
  8. How to Improve Your Solo Email Response Rates, by Larry Chase, Web Marketing For Marketers, 8-1-2007 Solo e-mails can be improved: (1) Provide a lot of links, (2) Using bullet points, (3) great offers, (4) realizing the long tail response, (5) repeating yourself on landing pages, (6) matching the look and feel of the e-mail message and landing page, (7) "from" field branding, (8) no bait and switch, (9) larger fonts, (10) alt tags, (11) posting a duplicate solo e-mail to your website, (12) looking beyond solo clickthroughs, (13) careful attention to subject lines, (14) e-mail video.
  9. Keeping the Faithful, by Larry Everling, iMedia Connection, 2-17-2005 Discusses tool which allows billers to send transaction-enabled emails to their customers, allowing them to pay their bills, securely, in the email itself, without needing to click through to the biller’s website.
  10. Letters to the Editor, by Ralph F. Wilson, Web Marketing Today, 2-5-2003 SpamAssassin user explains some of the obscure SA terms and suggests approaches that will keep legitimate marketers clear of future versions of SA.
  11. Review: Habeas Sender Warranted Email, by Ralph F. Wilson, Web Marketing Today, 1-7-2003 For newsletter editors, the war against spam -- and spam filters -- must be fought on several fronts. One promising approach is to send out certified, "confirmed opt-in" e-mail, identified by a trusted third party warranty mark in the e-mail header. When spam filters spot the certification in the header, they give the e-mail message the benefit of the doubt rather than marking it as spam.
  12. Review: Cloudmark SpamNet beta 7d, by Ralph F. Wilson, Web Marketing Today, 1-7-2003 For the past couple of months I've been experimenting with Cloudmark SpamNet, a free add-on for Microsoft Outlook 2000, XP, and 2002. Support for Outlook Express is said to be "coming soon."
  13. How to Make URLs Clickable by AOL Subscribers, by Ralph F. Wilson, Web Marketing Today, 1-7-2003 America Online (AOL) ver 8.0 e-mail program doesn't show URLs in text messages as clickable links unless they are given in a special format. Explains why a confirm your subscription link must be show as a plain URL as well as an AOL clickable link.
  14. How to Protect Your E-Mail Address from Spambots, by Ralph F. Wilson, Web Marketing Today, 1-7-2003 Spammers get your e-mail address in several ways, some that you can't defend yourself against. Here are a few of the common methods and how to protect your e-mail address from spambots.
  15. Secure E-Mail E-Commerce: Using Secure HTML E-Mail Order Forms, by Ralph F. Wilson, Web Commerce Today, 2-15-2001 Powerful but largely untried method of direct e-commerce marketing is using HTML e-mail that includes an order form which can be submitted to an SSL secure online order taking program.
  16. Survey of HTML E-Mail SSL-Submission Capability, by Ralph F. Wilson, Web Commerce Today, 2-15-2001 Data table displaying popular e-mail clients and their various HTML e-mail and SSL-submission capabilities.
  17. Liquid Machines Email Control (formerly Omniva.), by , Liquid Machines, Vendor of product that works on MS Outlook 98/2000 which causes e-mail messages to disappear after a sender-selected length of time. Mail is sent encrypted and opened by recipient with single-use key. After set time has elapsed, e-mail is unreadable. Technology could protect paid e-mail newsletters from being circulated to others.
  18. Commerce-Enabled Email Sends Conversions Sky-High, by Heidi Anderson, ClickZ, 5-17-2001 A case study of an email piece from jewelry retailer ICE.com, which incorporated two 'buy now' buttons that carried out entire transactions within the email. The result was a 550% increase in conversion rate over the standard message.
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