Ad Tracking, Items 1 to 36

"Ad Tracking" includes 36 items
This page contains items 1 to 36

1. Print Advertising Drives Online Leads, by Laurie Sullivan, Media Post, 5-27-2009 Traditional print media drives online leads, according to Telmetrics. Ads for Automobile Dealers resulted in 184% more clicks than calls, while Florists generated 126% more clicks.
2. Stop Counting Impressions, and Start Making Them, by Donnovan Andrews, iMedia Connection, 4-3-2009 Impressions or clicks will never measure whether you're having an actual impact on your audience, says Andrews. Discusses why the industry needs to move past its obsession with safe, easily distributed banner ads.
3. Predict Reach & Frequency Online, by Jim Meskauskas, iMedia Connection, 3-27-2007 Online continues to resist the kind of quantification that are standard in offline media channels, which is to answer: "what kind of effect will my overall media plan have on the audience I am seeking to reach?"
4. Interpreting New Media for Advertisers, by David Radd, Business Week, 4-26-2006 "Data without 'interpretation' is under-optimized," say experts. Looks at ways to measure in-game advertising reach and results.
5. The Great Whiteboard Way, by Marie Griffin, B to B Media Business, 7-12-2005 Internet users don’t necessarily expect the same production values online as they would on TV, but the content still has to be worth watching: relevant, informative and actionable. Griffin tells how CNET has produced just such online videos.
6. Q&A with Jumpstart's Mitch Lowe, by Brad Berens, iMedia Connection, 4-25-2005 With automotive consumers turning to the web as often as they go to a dealer's show room, a great deal is at stake in the performance of websites that attract potential auto buyers. Berens discusses ad metrics.
7. We Don't Need No Stinkin' Cookies! (Or Do We?), by Eric Picard, ClickZ Experts, 5-9-2005 Consumers now delete web browser cookies frequently, including ad-tracking tokens. Discussion of how this affects online advertising, and advertising best practices that are hindered by cookie deletion.
8. Marketing Automation: State of the Art Lead Tracking, by Pam Baker, CRM Daily, 2-2-2005 Some of the world's largest companies don't have a common process for accurately tracking and managing leads, according to experts. Gives example of how software can track performance of online campaign from leads to completed deals.
9. The New Rich Media Metric: "Real Time Spent", by Mookie Tenembaum, MediaPost, 2-7-2005 Explains why there are no "standard metrics" that, in the current profusion of new forms of advertising, can universally measure the success of the "goals and objectives of (every) campaign.
10. Comparing Apples and Oranges, by Brandt Dainow, iMedia Connection, 1-6-2004 Dainow explains how to compare the value of a pay-per-click ad to an ad in the New York Times: by looking at their response rate; the secret is to ignore obvious differences, such as number of telephone calls.
11. Admeta Advertising Navigator, by , Admeta AB, An international tracking supplier utilizing patented Chalmers technology, that gives you unique information about which of your internet ads / links / search words / news letters are the most cost efficient.
12. An Interactive Internet, by Seana Mulcahy, MediaPost, 8-16-2004 Asks Internet advertisers, researchers, and technologists: If just about anything physical can be tracked, how do we link this to our online efforts? Says RFID may be the link between online and offline that we have been looking for.
13. Ad Networks vs. Ad Servers, by Michael Comins, iMedia Connection, 5-26-2004 Explains that an Ad Network is a group of Web sites which can be purchased through a single sales entity, while an Ad Server is a tool used by ad agencies and/or clients to facilitate ad trafficking and to provide reporting on ad performance.
14. Basic Brand Metrics on a Budget, by Zachary Rodgers, TurboAds, 12-10-2003 Describes a new tool that lets marketers create and deploy their own branding effectiveness tests for rich media. Marketers will select from a set of pre-defined questions depending on their research goals and receive reports on results.
15. Tracking for Decisions in SEM, by Kevin Lee, ClickZ, 12-12-2003 As an advertiser, you have an overwhelming quantity of data available for measuring and analyzing the results of your campaigns. This discussion of the possibilities stresses the need for balance, focus on what matters, and don't ignore the impact of offline actions.
16. Moving Up the Food Chain, by Larry Everling, iMedia Connection, 10-9-2003 Explains how to accurately measure the impact online advertising has on the entire buying cycle. Lists measurable responses a prospect can take after your online ad is seen.
17. Motif: The Day After, by Zachary Rodgers, Turboads, 8-13-2003 Describes software by DoubleClick that it eliminates the need for an independent third-party rich media vendor, providing publishers and agencies with a single interface with which to create, deploy and measure results of rich ads.
18. Actions Speak Louder in SEM, by Kevin Lee, ClickZ, 8-15-2003 Summary and capsule comments on the major players in 3rd-party ad serving, tracking and analytics, focused on software and services that work with search marketing campaigns. Fireclick, Omniture, WebSideStory, Keylime and others.
19. Tracking Results on a Budget, by Heidi Anderson, ClickZ, 8-7-2003 Case study illustrates how a small online catalog seller, American Meadows, uses ConversionRuler.com, a low-cost data tracking service, to measure the performance of every newsletter and weekly e-mail offer it sends. Other services include ClickLab and Site Stats.
20. How To Purchase Online Advertising, by Kim Haas, WebProNews, 6-2-2003 Offers tips on selecting sites on which to advertise, then suggests trying a small test ad and use ad tracking programs. Says you can be frugal with your advertising budget and still achieve good results. Links to ad tracking sites.
21. ProAnalyzer, by , SimplerMarketing.com, CGI program that runs on your domain allows you to track click-throughs, sales, and ROI from various kinds of ad campaigns, PPC, etc. No monthly fees. $147.
22. ClickAlyzer, by , , Hosted ASP program written in PHP allows you to set up special ad links. More than a click-through counter and redirect script, ClickAlyzer actually records each subsequent webpage transversed by anyone who clicks on the link, even to an affiliate merchant's thank you page. Does not require tracked pages to be on your site. Allows examination of problems in the sales process, accuracy of affiliate program accounting, etc. Works best with single-product links, since it does not
23. HitBox Commerce v3 empowers online retailers to optimize cross-channel marketing an analysis, by , Internet Retailer, 5-7-2003 WebSideStory announced release of HitBox Commerce v3. New features include ways to track and analyze cross-channel marketing (e.g. website and call center) and multiple websites. Tracks customer lifetime value.
24. AffiliateGuerrilla ver 3.6 - Ad Tracking Software, by , TheWebsEye.com, Ad tracking program for Windows NT/2000 servers. Uses Access database. $10.
25. ConversionRuler, by , ConversionRuler.com, Hosted ASP ad tracking software designed to track (1) click-throughs as well as sales. URL codes help you track campaigns by type (Google, e-mail, Overture) and keyword. $19.95 for up to 2,000 click-throughs, additional click-throughs 1/3 to 1/10 of a cent each.
26. Website Traffic Conversion - Suite of Calculators, by Bryan and Jeffrey Eisenberg, Future Now, Provides a free Excel spreadsheet download that helps e-merchants track and analyze key metrics and measures of success.
27. How can I calculate ROI for my Web site?, by Jakob Nielsen, Inc. Magazine, 10-22-2001 Explains how to (1) track the source of leads, (2) track sales resulting from advertising, and (3) track web traffic.
28. Where are Your Conversions Coming From?, by Matt Mickiewicz, SitePoint, 10-24-2001 You need to track traffic from ad placements in order to know what works and what doesn't. A review of 5 low- and medium-cost tools that can do the job, including PromotionStat, ROIBot, NetQuantify, AdMinder and NetAuditNow. Recommends AdMinder, ROIBot.
29. Easily Tracking Click Throughs from Your Ad, by Merle, InternetDay, 9-24-2001 How to track the performance of your banners, ezine ads or affiliate links, using click-tracking software or services. Brief descriptions of several options, including ProLinkz, HyperTracker, Adtrackz and LinkCounter.
30. The Complete Guide to Ad Tracking Programs, by Harvey Segal, , Site explains how ad tracking programs work to measure click-throughs, and their benefits to marketers. Reviews AdTrackz, HyperTracker, ProLinkZ, PromotionStat, ROIbot, and StatCruncher.
31. Scoring Web Wins, by Samuel Greengard, Business Finance, 5-1-2001 Offers methods and strategies for measuring success of buying advertising on the Web. Reviews clicks, cookies, other tracking, gives does and don'ts. Says finding the right data is possible, despite belief that 95% of data normally collected is useless.
32. ProLinkz, by , , Link tracking program counts all hits to and referrals to links on your website. Requires a Unix server with Perl 5 installed. $45.00. Written by William Bontrager.
33. LnkinLite Unix Perl 5 CGI Link Redirect script, by Ron F. Woolley, DTP-AUS, A simple but effective cgi program that enables you to count clicks to links in your newsletter or on your website. Redirects to the URL you set. Free. Requires intermediate cgi installation experience.
34. Sharing Ad Data, by Eric Bozinny, ClickZ, 6-18-1999 A key value of third-party ad-serving services is their ability to analyze and provide sophisticated campaign performance data, such as conversion tracking, as well as broad metrics based on data from multiple campaigns (including your competitors).
35. Optimizing For ROI, by Tom Hespos, ClickZ, 3-2-1999 How to optimize your banner advertising campaign by tracking results closely on a spreadsheet. 'Buy more of the media placements that pay out, and fewer of the placements that don't' with detailed examples.
36. Building mirror pages, by Kevin Needham, Inet Mailer, 3-20-1998 Explains how to set up and use "mirror pages" or "lead-in pages" for tracking ads. He warns of search engine penalties for submitting these.