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Web Marketing Today Premium
Theme: Business Strategies
Issue 22, May 15, 1999    ISSN 1094-9001
Browsing & Buying
Dr. Ralph F. Wilson, Editor Business Strategies that Spell E-Commerce Success
by Dr. Ralph F. Wilson
E-Commerce Consultant
What makes an online store successful? In this issue we outline the 12 essential hurdles a storeowner needs to clear to succeed. We also look at writing a business plan as an important tool to increase your chances of online success.

The Essentials
Jumping All 12 Hurdles:
Store Elements You Must Have Right

Jumping all 12 hurdles to succed online The Web allows for a great deal of individual creativity. But to succeed you need to do a number of things right. We've identified 12 essentials that you MUST have right to succeed and turn a profit. This article is easily worth an annual subscription to Web Commerce Today. I hope you'll agree. READ THE ARTICLE

Not Just for MBA Types
Internet Business Plan Checklist for Online Start-Ups
If you think a written Internet business plan is just for raising capital, think again. We think it's a valuable tool to make sure your business concept will fly, and to help you spot holes in your ideas that you won't catch any other way -- until it's too late. Why don't you pay for your $49.95 annual subscription to Web Commerce Today. Now go ahead and READ THE ARTICLE

Books on Writing a Business Plan
Here's a selection of books about writing a business plan that will save you a ton of money if they set you on the winning road. Check out the books.

Online Strategies

Make Your Site Sell, by Ken Evoy

Make Your Site Sell
Make Your Site Sell
by Ken Evoy, M.D.

Make Your Site Sell helps you learn all about e-commerce, from picking an appropriate product line to sell to promotion. But its chief strength is helping you design your online store so it will sell, so people who visit will follow through to actually place orders. Ken Evoy has done us all a favor in writing this book. Read the Review. Download a free chapter.

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Join Our E-Commerce Affiliate Program

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It's hard to find an affiliate program that is compatible with your business enough so that you can make some decent money. If your business is either e-commerce or marketing services and consulting, then our Web Commerce Today Referral Affiliate Program is for you. You'll be sending visitors to purchase our newsletter, and you'll net %20 of the sale each time they do.


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Copyright © 1995-2008 by Ralph F. Wilson, all rights reserved. Content, graphics, and HTML code are protected by US and International Copyright Laws, and may not be copied, reprinted, published, translated, hosted, or otherwise distributed by any means without explicit permission. Trademarks and terms of use.


Completely revised and updated. Purchase now!

Products & Services

Dr. Wilson's Books

  • Guide to Search Engine Optimization (2007)
  • How to Promote Your Site thru Article Marketing
  • Social Bookmarking and Marketing
  • Report on Pay Per Click (PPC) Bid Management Software
  • Research Guide to Online Niche-Finding
  • The E-Mail Marketing Handbook (2nd Edition)
  • How to Promote Your Local Business on the Internet
  • PayPal Buyers Survey 2004
  • 10 Steps to E-Business on a Shoestring
  • How to Develop a Landing Page 2005
  • The Shopping Cart Report
  • Report on Affiliate Management Software 2005
  • Optimize Your Webstore Sales
  • How to Optimize Your Landing Pages Scientifically
  • Reciprocal Linking Tools
  • Planning Your Internet Marketing Strategy See the table of contents and sample chapter.



    Dr. Wilson's Recommendations
    A/B Split-Testing Software
    Content Management Systems
    E-Commerce Tools
    E-Mailing Services/Software
    Pay Per Click (PPC) Advertising
    Search Eng. Optimiz. Tools
    Video Marketing
    SEO Services
    Web Analytics



    SiteSell
    Site Build It!